Iain Agnew in

Iain Agnew

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Head of Marketing Permissions Strategy at NatWest Group
📍 Halifax, England, United Kingdom

Iain Agnew is the Head of Marketing Permissions Strategy at NatWest Group, specializing in data-driven marketing, CRM, and martech. His career includes leadership roles at Direct Line Group, BT, and Sky. Colleagues describe him as ambitious, dedicated, reliable, and smart, with a strong work ethic.

Outside of his primary professional focus, Iain has pursued an interest in learning the Italian language. He also shows a keen interest in recognizing and celebrating emerging talent within the marketing industry, publicly congratulating award winners and sharing relevant job opportunities to support others in the field.

He is a Gold winner at the DMA Awards, a prestigious recognition in the data and marketing industry.

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Experience
17 Years
Current Role
Head of Marketing Permissions Strategy
Job Level
Mid-senior
Location
Halifax, England, United Kingdom
Personality Overview

How Iain shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Iain cares about

Marketing Permissions
His current role focuses entirely on marketing permissions strategy, and he holds a certification in EU GDPR.
Data-Driven Marketing
This is the core theme of his entire career, from his work in CRM and analytics to his leadership roles at major UK companies.
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Career

Work history

2-2022
Head of Marketing Permissions Strategy
NatWest Group
11-2020 - 2-2022
Customer Value Lead - Customer Centre of Expertise
Direct Line Group
7-2012 - 11-2020
Head Of Customer Marketing
Direct Line Group
1-2012 - 10-2012
Senior CRM Manager
BT
12-2008 - 1-2012
NBA Marketing Manager
Sky
In the press

Media appearances

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Education
2007 - 2008
Certificate
The Institute of Direct and Digital Marketing
2010 - 2010
Italian (Evening Class)
Chiswick Adult and Community Learning
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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