Iain Agnew is the Head of Marketing Permissions Strategy at NatWest Group, specializing in data-driven marketing, CRM, and martech. His career includes leadership roles at Direct Line Group, BT, and Sky. Colleagues describe him as ambitious, dedicated, reliable, and smart, with a strong work ethic.
Outside of his primary professional focus, Iain has pursued an interest in learning the Italian language. He also shows a keen interest in recognizing and celebrating emerging talent within the marketing industry, publicly congratulating award winners and sharing relevant job opportunities to support others in the field.
He is a Gold winner at the DMA Awards, a prestigious recognition in the data and marketing industry.
Read the full overview →They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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