Iain Agnew in

Iain Agnew

Inquirer · DISC type cd
Head of Marketing Permissions Strategy at NatWest Group
📍 Halifax, England, United Kingdom

Iain Agnew is the Head of Marketing Permissions Strategy at NatWest Group, specializing in data-driven marketing, CRM, and martech. His career includes leadership roles at Direct Line Group, BT, and Sky. Colleagues describe him as ambitious, dedicated, reliable, and smart, with a strong work ethic.

Outside of his primary professional focus, Iain has pursued an interest in learning the Italian language. He also shows a keen interest in recognizing and celebrating emerging talent within the marketing industry, publicly congratulating award winners and sharing relevant job opportunities to support others in the field.

He is a Gold winner at the DMA Awards, a prestigious recognition in the data and marketing industry.

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Experience
17 Years
Current Role
Head of Marketing Permissions Strategy
Job Level
Mid-senior
Location
Halifax, England, United Kingdom
Personality Overview

How Iain shows up

Judgemental
Demanding
Upfront

They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Priorities

Topics Iain cares about

Marketing Permissions
His current role focuses entirely on marketing permissions strategy, and he holds a certification in EU GDPR.
Data-Driven Marketing
This is the core theme of his entire career, from his work in CRM and analytics to his leadership roles at major UK companies.
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Career

Work history

2-2022
Head of Marketing Permissions Strategy
NatWest Group
11-2020 - 2-2022
Customer Value Lead - Customer Centre of Expertise
Direct Line Group
7-2012 - 11-2020
Head Of Customer Marketing
Direct Line Group
1-2012 - 10-2012
Senior CRM Manager
BT
12-2008 - 1-2012
NBA Marketing Manager
Sky
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2008
Certificate
The Institute of Direct and Digital Marketing
2010 - 2010
Italian (Evening Class)
Chiswick Adult and Community Learning
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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