Ian Carter MA, DMS

Galvanizer
DISC Type : Id

Managing Director at Media Shed Ltd

Maidstone, England, United Kingdom

Overview

Ian Carter is the Managing Director and founding partner of Media Shed Ltd, a results-driven media services agency. With a background managing a £25m turnover media organization and holding a Masters from the University of Westminster, he has extensive experience in publishing and events. Colleagues describe him as professional, creative, and insightful.

Ian maintains a strong professional interest in the healthcare industry, a sector he has served throughout his career in specialist media. This is reflected in his continued following of major pharmaceutical companies, indicating a passion for developments within the field.

He is credited by a former colleague as having had the "greatest professional impact" on their life through his leadership and actions.

Personality Overview

Trusting

Socially Adept

Pragmatic

They are more likely to accept new and exciting technologies.  They are charming and can persuade others to support their decisions. A combination of speed and relationship gets the best response from them.

Topics They Care About

B2B Publishing
His career at Ten Alps and Media Shed has focused on serving B2B clients, including professional institutions and associations, generating engagement and revenue.
Building Client Trust
Emphasizes that Media Shed's approach is to stick to the brief and build relationships based on trust, a value reflected in numerous positive recommendations.
Media Revenue Growth
He has a proven track record of P&L responsibility, having previously managed an organization with a £25m turnover and selling £8m per annum in specialist media.

Media Appearances

Ian has no verified media appearances

Work History

12-2009
Managing Director at Media Shed Ltd
1-2002 - 12-2009
Managing Director at Ten Alps Publishing
1-2001 - 6-2002
Deputy Managing Director at McMillan Scott (Now Ten Alps)
1-1998 - 1-2002
Bus Dev Manager - Sales Director at McMillan-Scott
1-1993 - 1-1996
Ad Manager at McMillan-Scott

Education

2005 - 2007
Masters from University of Westminster
2004 - 2005
Postgraduate Diploma from Greenwich School of Management

More Information

Social Presence :

Prographics :

Exp : 30 Location : Maidstone, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Media Shed Ltd
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Talk about some of the cool and impressive features of your product
  • Help them weigh the risks by sharing how others made similar decisions
  • Focus on building a relationship, it can play a key role in their decision making

DONT's

  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Do not come across as negative or non-supportive, work with them as a partner
  • Don’t make promises that are hard to keep

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ian

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Ian move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Ian take some risk or not?

  • If necessary, they will be ready to take risks.

You And Ian

Personality Compatibility


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