Ian Golding

Evaluator
DISC Type : DSC

Chief Knowledge Officer at AmplifyXM

United Kingdom

Overview

Ian Golding is a globally recognized Customer Experience (CX) consultant, author, and CEO of Customer Experience Consultancy Ltd. He advises leading companies on CX strategy and implementation, drawing on his experience across numerous industries and in over 60 countries. Colleagues and clients often describe him as passionate, knowledgeable, and pragmatic.

Outside of his professional life, Ian is a passionate supporter of Liverpool Football Club. He frequently shares his enthusiasm for the team and the sport. He earned his BSc (Hons) from Brunel University of London.

Unique fact: Ian was a founding board member of the global Customer Experience Professionals Association (CXPA).

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

CX Strategy
As a consultant, author, and speaker, his entire career is dedicated to advising companies on customer experience strategy, measurement, and improvement on a global scale.
Journey Management
He is actively collaborating with major tech companies like Oracle to deliver 'Journey Management Bootcamps, ' indicating a focus on this specific discipline within CX.
AI in Contact Centres
He publicly discusses the proliferation of AI and its potential to transform or replace traditional human-led contact centers, showing an interest in emerging technology's impact.

Media Appearances

Ian has no verified media appearances

Work History

6-2025
Chief Knowledge Officer at AmplifyXM
2-2012
CEO and Founder at Customer Experience Consultancy Ltd
8-2015
Certified Customer Experience Professional (CCXP) Recognised Training Provider at Customer Experience Professionals Association (CXPA)
1-2021
Global Customer Experience Consultant at Cemantica
10-2023
Customer Experience Advisor at NECXT at NECXT

Education

1991 - 1995
BSc(Hons) from Brunel University of London
1986 - 1991
Education details unavailable from Mill Hill School

More Information

Social Presence :

Prographics :

Exp : 13 Location : United Kingdom Job Level : Leadership Designation : Chief Knowledge Officer at AmplifyXM
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ian

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ian move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ian take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ian

Personality Compatibility


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