Ian Hardwick in

Ian Hardwick

Examiner · DISC type sc
Owner at East London Wine School
📍 Greater London, England, United Kingdom

Ian Hardwick is the owner and tutor at East London Wine School, where he leverages his background in the UK tourism sector from roles at eviivo and VisitBritain. A holder of the prestigious WSET Level 4 Diploma in Wines, he combines his passion for wine with deep industry knowledge.

Ians interest in wine extends beyond his school; he co-founded a guide to English and Welsh vineyards. With a background as a geographer, he enjoys exploring vineyards and sharing the stories behind the wines, creating a fun and engaging atmosphere for others to learn.

A geographer by training, Ian transitioned from a career in national tourism to becoming an entrepreneur and expert in the London wine scene.

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Experience
30 Years
Current Role
Owner
Location
Greater London, England, United Kingdom
Personality Overview

How Ian shows up

Unexpressive
Overcautious
Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Priorities

Topics Ian cares about

Wine Education
As the owner and WSET-qualified tutor at East London Wine School, he is dedicated to making wine knowledge accessible and enjoyable for enthusiasts and professionals.
UK Tourism
His career includes extensive experience at VisitBritain and as a Partnership Manager at eviivo, focusing on the UK's independent hospitality and tourism sector.
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Career

Work history

10-2023
Owner
East London Wine School
10-2011 - 11-2023
Partnership Manager
eviivo
1-2005 - 9-2011
National Database Manager
VisitBritain
4-2003 - 12-2004
Content Services Manager
VisitBritain
9-2002 - 3-2003
Information Development Manager
British Tourist Authority
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1988 - 1991
BA (Hons)
University of Hull
1992 - 1993
Postgraduate Diploma
St Mary's College, Strawberry Hill, London
2020 - 2023
Diploma in Wines
WSET School London
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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