Ian Tooke

Commander
DISC Type : D

VP, Digital Transformation & AI at Grantek

Barrie, Ontario, Canada

Overview

Ian Tooke is the VP of Digital Transformation & AI at Grantek, holding P&L ownership for digital solutions while directing enterprise IT and AI strategy. Educated at Farnborough College of Technology, he specializes in Industry 4. 0 for regulated manufacturers. Colleagues describe him as logical, technically competent, and multi-faceted.

He is a co-inventor on a patent for a system that generates and visualizes Key Performance Indicators to help operators optimize industrial processes.

Personality Overview

Decisive

Candid & Clear

Strong-Willed

They prefer to move quickly, and expect the same from others.  They respond better to strong and respectful interactions. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Validation 4. 0
He recently participated in a panel on implementing Validation 4. 0, showing a current focus on modernizing quality and compliance in manufacturing.
AI in Manufacturing
As VP of AI, he is directly responsible for Grantek's strategy and its application for clients in regulated industries like Pharma and CPG.
P&L Management
He has direct P&L ownership for Grantek's consulting division, focusing on growth by shifting from custom projects to packaged solutions.

Media Appearances

Ian Tooke of Grantek - The Industry 4.0 Podcast (YouTube). Featured in YouTube

See Now

Work History

12-2025
VP, Digital Transformation & AI at Grantek
1-2024 - 1-2026
Vice President Enterprise Solutions at Grantek
12-2016 - 5-2024
Chief Strategy Officer (CSO) at Grantek
6-2014 - 7-2021
MESA international Board Member at MESA
Software Architect and Principle Engineer at Rockwell Automation

Education

HNC from Farnborough College of Technology
ONC from Farnborough College of Technology

More Information

Social Presence :

Prographics :

Exp : 16 Location : Barrie, Ontario, Canada Job Level : Senior Designation : VP, Digital Transformation & AI at Grantek
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ian

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Ian move?

  • If convinced, they can reach decisions quite fast.
  • Can Ian take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ian

Personality Compatibility


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