Iben Faaborg Pedersen

Examiner
DISC Type : cs

Content Manager, Marketing & Communication at DermaPharm A/S

Central Denmark Region, Denmark

Overview

Iben is the Content Manager for the Derma brand at DermaPharm A/S, where she has been instrumental since 2011. An alumna of Aarhus University, her expertise spans branding, content, and social media. She successfully established the companys dedicated marketing function, growing from coordinator to her current leadership role.

She appears to be a passionate advocate for her companys culture and work environment. Iben actively shares positive insights about her workplace, indicating she values a strong and supportive professional community and takes pride in being part of the DermaPharm team.

Unique fact: Iben was hired to create DermaPharms first dedicated marketing role, building the department from the ground up.

Personality Overview

Tough To Convince

Overcautious

Late Adopter

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Brand Storytelling
Her role as Content Manager and her listed skills in Branding and Storytelling show a focus on crafting a compelling narrative for the Derma brand.
Employer Branding
She actively promotes her company's work culture on social media, using hashtags like #greatplacetowork to attract new talent.
Content Strategy
As the Content Manager since 2011, she is responsible for the overarching content and communication strategy for a major skincare brand.

Media Appearances

Iben has no verified media appearances

Work History

1-2011
Content Manager, Marketing & Communication at DermaPharm A/S
2-2003 - 12-2010
Marketing Coordinator at Datagraf
2-2001 - 1-2003
Marketing Coordinator at Randi A/S

Education

1996 - 2001
Cand.ling.merc from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Central Denmark Region, Denmark Job Level : Middle Designation : Content Manager, Marketing & Communication at DermaPharm A/S
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Insights For Selling To Iben

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Iben is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Iben

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Iben move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Iben take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Iben

Personality Compatibility


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