Ife O.

Go-getter
DISC Type : d

Founder & CEO at Primebase

London Area, United Kingdom

Overview

Ife is the Founder and CEO of Primebase, a company focused on governance for AI-driven transactions, which he terms "Agentic Payments. " His expertise blends global financial policy, AI governance, and regulatory technology, drawing from past roles at Modelstacks and B4B Payments. He holds a Ph. D. from Queens University Belfast.

His interests are deeply intertwined with his professional life, dedicating time to engaging with industry leaders. He actively attends technology meetups, governance symposiums, and networking events to connect with experts and challenge perspectives on financial technology and regulation.

He is building his company on the premise that traditional banking governance is not equipped for a future where payments are losing the "human in the loop. "

Personality Overview

Self-Confident

Vision Oriented

Fast-Paced

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Agentic Payments
As the CEO and Founder of Primebase, he is focused on building control frameworks for AI-initiated transactions that lack direct human oversight.
AI Governance
His experience at Modelstacks involved model risk management, and he recently attended an AI Governance Symposium at the London Stock Exchange.
FinTech Regulation
He shows a keen interest in the intersection of product development and regulatory strategy, engaging with legal and data science leaders at companies like Revolut.

Media Appearances

Ife has no verified media appearances

Work History

12-2025
Founder & CEO at Primebase
2024
Lecturer in Finance at Canterbury Christ Church University
2024 - 2026
Senior Solution Engineer at Modelstacks Inc
2022 - 2024
Technical Product Owner (Reg/FinCrime) at B4B Payments - A Banking Circle Group Company
2021 - 2022
Graduate Teaching Assistant at Queen's University Belfast

Education

2020 - 2022
Doctor of Philosophy from Queen's University Belfast
9-2017 - 12-2018
Master's degree from University of Wolverhampton

More Information

Social Presence :

Prographics :

Exp : 10 Location : London Area, United Kingdom Job Level : Leadership Designation : Founder & CEO at Primebase
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Insights For Selling To Ife

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ife is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Ife

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Ife move?

  • Their decision making speed is somewhere in the middle.
  • Can Ife take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Ife

Personality Compatibility


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