Ifechi "Ify" Akaniru

Questioner
DISC Type : c

Senior Behavioral Science Manager at BEESY Strategy

Philadelphia, Pennsylvania, United States

Overview

Ifechi "Ify" Akaniru is a Senior Behavioral Science Manager at BEESY Strategy, applying insights from her Masters in Behavioral Decision Sciences from the University of Pennsylvania. Her expertise is grounded in a Magna Cum Laude education in Marketing and Finance from the University of South Florida, with qualitative research experience for major brands.

Deeply passionate about understanding human behavior since middle school, she is also dedicated to community service. She has been a long-term volunteer and leader for the Center for Autism and Related Disabilities, an organization she feels a personal connection to and has supported with her marketing research skills.

Unique fact: Ifechi was a recipient of the prestigious "25 Under 25" award from the University of South Floridas Muma College of Business for excellence in scholarship and leadership.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Behavioral Science
Her career and Master's degree from the University of Pennsylvania are focused on applying behavioral and decision sciences to solve real-world challenges.
Qualitative Research
She has direct experience working on qualitative research projects for globally recognized brands such as Aveeno, Anheuser-Busch, Merck, and Purina.
Autism Advocacy
Served as a long-term volunteer and president for an organization supporting the Center for Autism and Related Disabilities, a cause she is personally connected to.

Media Appearances

Ifechi has no verified media appearances

Work History

8-2024
Senior Behavioral Science Manager at BEESY Strategy
8-2023 - 8-2024
Master's of Behavioral Decision Sciences Student at University of Pennsylvania
3-2020 - 5-2023
Senior Manager - Research Analyst at Brado
10-2017 - 3-2020
Manager, Creative Strategy at Brädo Creative Insight
10-2016 - 10-2017
Associate Manager, Creative Strategy at Brädo Creative Insight

Education

Master's degree from University of Pennsylvania
2021 - 2021
Mini-Medical School Certificate of Achievement from Washington University in St. Louis

More Information

Social Presence :

Prographics :

Exp : 11 Location : Philadelphia, Pennsylvania, United States Job Level : Middle Designation : Senior Behavioral Science Manager at BEESY Strategy
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Insights For Selling To Ifechi "Ify"

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ifechi "Ify" is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ifechi "Ify"

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ifechi "Ify" move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ifechi "Ify" take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Ifechi "Ify"

Personality Compatibility


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