Ifechi "Ify" Akaniru in

Ifechi "Ify" Akaniru

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Senior Behavioral Science Manager at BEESY Strategy
📍 Philadelphia, Pennsylvania, United States

Ifechi "Ify" Akaniru is a Senior Behavioral Science Manager at BEESY Strategy, applying insights from her Masters in Behavioral Decision Sciences from the University of Pennsylvania. Her expertise is grounded in a Magna Cum Laude education in Marketing and Finance from the University of South Florida, with qualitative research experience for major brands.

Deeply passionate about understanding human behavior since middle school, she is also dedicated to community service. She has been a long-term volunteer and leader for the Center for Autism and Related Disabilities, an organization she feels a personal connection to and has supported with her marketing research skills.

Unique fact: Ifechi was a recipient of the prestigious "25 Under 25" award from the University of South Floridas Muma College of Business for excellence in scholarship and leadership.

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Experience
11 Years
Current Role
Senior Behavioral Science Manager
Job Level
Middle
Location
Philadelphia, Pennsylvania, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Ifechi cares about

Behavioral Science
Her career and Master's degree from the University of Pennsylvania are focused on applying behavioral and decision sciences to solve real-world challenges.
Qualitative Research
She has direct experience working on qualitative research projects for globally recognized brands such as Aveeno, Anheuser-Busch, Merck, and Purina.
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Career

Work history

8-2024
Senior Behavioral Science Manager
BEESY Strategy
8-2023 - 8-2024
Master's of Behavioral Decision Sciences Student
University of Pennsylvania
3-2020 - 5-2023
Senior Manager - Research Analyst
Brado
10-2017 - 3-2020
Manager, Creative Strategy
Brädo Creative Insight
10-2016 - 10-2017
Associate Manager, Creative Strategy
Brädo Creative Insight
In the press

Media appearances

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Education
Master's degree
University of Pennsylvania
2021 - 2021
Mini-Medical School Certificate of Achievement
Washington University in St. Louis
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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