Ignacio De Isusi

Initiator
DISC Type : Di

Sr Director of Sales - North America at Lucid Motors

New York City Metropolitan Area, United States

Overview

Ignacio de Isusi is the Sr Director of Sales for North America at Lucid Motors, bringing deep expertise in sales, general management, and network development across automotive and consumer goods sectors.

He is passionate about connecting purpose with action, achieving success through teamwork, and is known for a "Win-Win" negotiation approach. He holds an MBA from IE Business School and a law degree from the University of Deusto.

People often call him a "great leader, " "tremendous business partner, " and a "charismatic sales leader. "

Personality Overview

Impact-Oriented

Risk-Accepting

Confident

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Electric Vehicle Sales
Currently leads North American sales for Lucid Motors, focusing on electric vehicles and achieving consecutive quarters of growth.
Market Growth Strategies
Demonstrated repeated success in improving revenue and profitability in challenging markets across multiple companies and regions.
Network Development
Has significant experience defining operational frameworks for sales and logistics, and building retail networks, notably for Polestar and Harley-Davidson.

Media Appearances

Ignacio has no verified media appearances

Work History

5-2024
Sr Director of Sales - North America at Lucid Motors
6-2023 - 5-2024
Director of Field Sales and Delivery - North America at Lucid Motors
6-2022 - 5-2023
SVP - Americas Sales at Fender Musical Instruments Corporation
1-2019 - 6-2022
VP / Head of Network Development, North America at Polestar
11-2016 - 9-2018
Managing Director - Canada at Harley-Davidson Motor Company

Education

2001 - 2002
MBA from IE Business School
1995 - 2000
Law - Economics from University of Deusto

More Information

Social Presence :

Prographics :

Exp : 23 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Sr Director of Sales - North America at Lucid Motors
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Insights For Selling To Ignacio

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ignacio is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Ignacio

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ignacio move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Ignacio take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Ignacio

Personality Compatibility


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