Ignacio De Isusi in

Ignacio De Isusi

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Sr Director of Sales - North America at Lucid Motors
📍 New York City Metropolitan Area, United States

Ignacio de Isusi is the Sr Director of Sales for North America at Lucid Motors, bringing deep expertise in sales, general management, and network development across automotive and consumer goods sectors.

He is passionate about connecting purpose with action, achieving success through teamwork, and is known for a "Win-Win" negotiation approach. He holds an MBA from IE Business School and a law degree from the University of Deusto.

People often call him a "great leader, " "tremendous business partner, " and a "charismatic sales leader. "

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Experience
23 Years
Current Role
Sr Director of Sales - North America
Job Level
Senior
Location
New York City Metropolitan Area, United States
Personality Overview

How Ignacio shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ignacio cares about

Electric Vehicle Sales
Currently leads North American sales for Lucid Motors, focusing on electric vehicles and achieving consecutive quarters of growth.
Market Growth Strategies
Demonstrated repeated success in improving revenue and profitability in challenging markets across multiple companies and regions.
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Career

Work history

5-2024
Sr Director of Sales - North America
Lucid Motors
6-2023 - 5-2024
Director of Field Sales and Delivery - North America
Lucid Motors
6-2022 - 5-2023
SVP - Americas Sales
Fender Musical Instruments Corporation
1-2019 - 6-2022
VP / Head of Network Development, North America
Polestar
11-2016 - 9-2018
Managing Director - Canada
Harley-Davidson Motor Company
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2001 - 2002
MBA
IE Business School
1995 - 2000
Law - Economics
University of Deusto
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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