Ignacio "Nacho" Guzman in

Ignacio "Nacho" Guzman

Editor · DISC type CS
CEO/Principal at LatinBrand
📍 San Antonio, Texas, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
27 Years
Current Role
CEO/Principal
Location
San Antonio, Texas, United States
Personality Overview

How Ignacio shows up

Skeptic
Objective Thinker
Sometimes Friendly

They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are always well-planned and adopt a systematic approach. The only way to convince them is by showing them examples and ample proof.

Priorities

Topics Ignacio cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

10-2007
CEO/Principal
LatinBrand
10-1999 - 10-2007
Associate Creative Director
Bromley Communications
9-1997 - 8-1999
Copywriter
Casanova Pendrill
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1992 - 1996
Licendiado en Ciencias de la Comunicación
Tecnológico de Monterrey
6-1994 - 8-1994
Video Editorial
UCLA Extension
6-1993 - 8-1993
Summer Film Program
University of Southern California
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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