Ignacio Rosales

Sharpshooter
DISC Type : CD

Director of Marketing | Corporate Branding and Communication | Social Media | Strategic Initiatives at FLX Networks

New York City Metropolitan Area, United States

Overview

Ignacio is an innovative marketing and strategy leader with a proven record of driving growth across asset management, financial services, and healthcare. Educated at NYU Stern and The Wharton School, he specializes in digital transformation, customer acquisition, and retention. Colleagues describe him as an extraordinary strategic thinker who is team-driven and takes ownership.

He has a strong entrepreneurial spirit, having founded his own consulting business, ICR Consulting, where he advises B2B and B2C organizations. Ignacio is passionate about continuous learning, recently completing certifications in Salesforce and Google Analytics to stay current with digital marketing tools and e-commerce trends.

Unique fact: He has provided strategic consulting services to major global companies, including a P&G subsidiary and Reckitt Benckiser Healthcare.

Personality Overview

Rigorous & Demanding

Precise But Practical

Thorough Evaluator

They take a lot of pride in personal achievements.  They respond better to strong and respectful interactions. More than the product, they care about the impact of the product.

Topics They Care About

Digital Marketing Tools
Recently completed essential training courses in both Salesforce and Google Analytics, showing a focus on leveraging modern marketing technology.
B2B & B2C Growth
His career is centered on creating strategies for customer acquisition and loyalty programs for both consumer and business-focused organizations.
Fintech Engagement
As Director of Marketing for fintech startup FLX Networks, he worked to revolutionize engagement for asset managers and financial advisors.

Media Appearances

Ignacio has no verified media appearances

Work History

5-2020 - 4-2022
Director of Marketing | Corporate Branding and Communication | Social Media | Strategic Initiatives at FLX Networks
1-2016 - 1-2018
GM, MARKETING & STRATEGIC INITIATIVES | Customer Experience | Digital Marketing | CRM | B2B | B2C at South Jersey Industries
9-2011 - 12-2015
PROPRIETOR | Marketing Consulting | Innovation Consulting | Strategy Consulting | New Business at ICR Consulting Business
5-2010 - 4-2011
SENIOR DIRECTOR | B2B | CRM | Email Marketing | Sales Enablement | Segmentation | Marketing Strategy at Dun & Bradstreet
4-2009 - 5-2010
PARTNER & CO-CREATOR | Entrepreneur | Digital Marketing | Financial Services Marketing at TaxReturnsForNurses.com

Education

MBA from NYU Stern School of Business
BS from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Director of Marketing | Corporate Branding and Communication | Social Media | Strategic Initiatives at FLX Networks
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Insights For Selling To Ignacio

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ignacio is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ignacio

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Ignacio move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Ignacio take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Ignacio

Personality Compatibility


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