Ignacio Sevillano

Critic
DISC Type : C

CEO Spain | Portugal | Morocco at Smurfit Westrock

Greater Madrid Metropolitan Area, Spain

Overview

Ignacio Sevillano is the CEO for Spain, Portugal, and Morocco at Smurfit Westrock, a global leader in sustainable packaging. He is spearheading a major growth strategy in the region, including a €300 million investment plan and potential acquisitions. He holds an MBA from Carleton University and a BBA from The University of New Mexico.

Outside of his corporate role, Ignacio is deeply passionate about fostering youth development. He has a long-standing involvement with the Spanish University Debate League (LEDU) as a judge and supporter, actively promoting critical thinking and oratory skills among students.

He was recently honored as an official Ambassador for the Spanish University Debate League for his long-term commitment.

Personality Overview

ROI Driven

Information Seeker

Negotiator

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Sustainable Business
He is on the Spanish Business Council for Sustainable Development and views sustainability and the circular economy as central to his company's strategy and a key business opportunity.
Youth Development
He is a dedicated ambassador and judge for the Spanish University Debate League (LEDU), demonstrating a strong personal commitment to fostering talent and critical thinking in young people.
Strategic Growth
He is actively leading regional growth through significant organic investments, such as a new €35M plant in Morocco, and has stated a clear interest in making strategic acquisitions.

Media Appearances

Ignacio has no verified media appearances

Work History

7-2024
CEO Spain | Portugal | Morocco at Smurfit Westrock
11-2004 - 7-2024
CEO Spain | Portugal | Morocco at Smurfit Kappa
6-2001 - 11-2004
CEO Paper & Recycling UK at Smurfit Kappa
12-1998 - 6-2001
MD Smurfit Portugal at Smurfit Kappa

Education

2012 - 2012
Senior Executive Programe from London Business School
1987 - 1991
BBA from The University of New Mexico

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Madrid Metropolitan Area, Spain Job Level : Leadership Designation : CEO Spain | Portugal | Morocco at Smurfit Westrock
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Insights For Selling To Ignacio

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ignacio is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Ignacio

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Ignacio move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ignacio take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ignacio

Personality Compatibility


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