Ilhem Kerkadi
Login to view DISC.Ilhem Kerkadi is the Consumer Engagement Lead for LOréal Luxe, specializing in brand engagement and integrated marketing communications. With an MBA from Concordia University and studies at ESSEC Business School, she excels in creating impactful campaigns and influencer partnerships that drive brand messaging and consumer connection in the luxury beauty sector.
She is deeply committed to leveraging her role to foster positive change, particularly focusing on diversity and inclusion within the beauty industry. Ilhem is passionate about brand advocacy and using her platform to amplify underrepresented voices, viewing it as a core part of her professional responsibility.
Unique fact: Ilhem heads Lancômes "Write Her Future" program in Canada, a global campaign dedicated to empowering women out of poverty through literacy and skills training.
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