Ines Cortes

Controller
DISC Type : CI

Business Owner at Envision Redesign

Reading, Massachusetts, United States

Overview

Ines Cortes is the founder of Envision Redesign, a home staging and design firm serving the greater Boston area. She uniquely combines her creative expertise as a certified home stager and color expert with a strong background in IT Project Management and Salesforce consulting, holding a PMP certification.

Outside of work, Ines is a passionate supporter of entrepreneurs, as seen in her proud encouragement of her husbands ventures in mobile development and photography. She has a deep interest in the psychology of color and stays ahead of design trends, sharing insights with her community.

She successfully pivoted from a long career in corporate IT and business analysis to follow her passion and launch her own creative design company in 2018.

Personality Overview

Challenger

Late Adopter

Informal Yet Blunt

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Home Staging
As the founder of Envision Redesign, her core business is staging homes to sell faster and for a higher value, often posting about recent projects.
Salesforce Consulting
Maintains her passion for Salesforce, taking on part-time consulting work and leveraging over 8 years of implementation and project management experience.
Color Theory
She is a certified color expert who actively posts about color trends, such as Benjamin Moore's Color of the Year, and its impact on home environments.

Media Appearances

Ines has no verified media appearances

Work History

3-2018
Business Owner at Envision Redesign
5-2018 - 4-2023
Salesforce Consultant at Envision Clouds LLC
11-2017 - 3-2018
MIS Domain Manager (Salesforce) at Zerto
7-2016 - 11-2017
Salesforce Business Analyst at Zerto
1-2011 - 7-2016
Dir. Of Business Analysis & Salesforce Sales cloud consultant & PMP at Cultural Care Au Pair

Education

2012 - 2012
Education details unavailable from Salesforce.com class ADM 301
2007 - 2009
Bachelor from Cambridge College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Reading, Massachusetts, United States Job Level : N/A Designation : Business Owner at Envision Redesign
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Insights For Selling To Ines

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ines is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Ines

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Ines move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Ines take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Ines

Personality Compatibility


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