Inka Kroell

Examiner
DISC Type : cs

Head of Customer Experience Product & Brand at BMW Group

Greater Munich Metropolitan Area, Germany

Overview

Inka has no verified overview

Personality Overview

Process Oriented

Overcautious

Unexpressive

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Inka has no verified topics they care about

Media Appearances

Inka has no verified media appearances

Work History

6-2023
Head of Customer Experience Product & Brand at BMW Group
6-2021 - 5-2023
Head of Brand Experience and Guest Management @ BMW Welt at BMW Group
8-2018 - 5-2021
Senior Manager Sales and Product Management for middle class and urban mobility at BMW Group
9-2011 - 6-2014
Leitung Einkauf / Head of Purchasing Management at Alphabet Fuhrparkmanagement GmbH a BMW Group Company
3-2005 - 6-2011
Leitung Einkauf / Head of Purchasing Management at DSK Leasing GmbH & Co. KG

Education

Inka has no verified education history

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Munich Metropolitan Area, Germany Job Level : Mid-senior Designation : Head of Customer Experience Product & Brand at BMW Group
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Insights For Selling To Inka

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Inka is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Inka

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Inka move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Inka take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Inka

Personality Compatibility


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