Iona Holloway

Commander
DISC Type : D

Keynote Speaker at Brave Thing

Boston, Massachusetts, United States

Overview

Iona Holloway is the founder of Brave Thing, where she transforms senior leaders into compelling, category-defining speakers. Drawing on her expertise in storytelling, she has trained over 300 leaders. She holds a Masters from Boston University and is described by clients as "transformative" and a "force".

Outside of coaching, Iona is a best-selling author whose book tackles perfectionism and mental health in high-achieving women. She is also the co-founder of Soul Breathwork, a mindfulness app designed to help high-performers prevent burnout and improve emotional well-being.

Unique fact: Iona was an All-American Field Hockey player during the 2012 season.

Personality Overview

Risk-Taker

Impact-Driven

Strong-Willed

They are very proud of what they do.  More than the product, they care about the effectiveness of the product. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Leadership Storytelling
Her core business focuses on turning executives into charismatic storytellers who can shape how their market thinks and stand out from competitors during keynotes, pitches, and panels.
Executive Presence
Specializes in coaching leaders to move past insecure professional jargon and speak with confidence and authority, ensuring their message is memorable and impactful in high-stakes situations.
Mental Health Advocacy
Authored the best-selling book "Ghost - Why Perfect Women Shrink" to support high-functioning women dealing with perfectionism, imposter syndrome, and other mental health challenges.

Media Appearances

Iona has no verified media appearances

Work History

7-2019
Keynote Speaker at Brave Thing
7-2019
Star Power Speaker - Public Speaking Intensives at Brave Thing
7-2019
Best-selling Author, Ghost - Why Perfect Women Shrink at Brave Thing
7-2019
Brave Thing at Brave Thing
1-2022
Co-Founder at Soul Breathwork

Education

2014 - 2015
Master of Science (M.S.) from Boston University
2009 - 2013
Bachelor of Arts from S.I. Newhouse School of Public Communications at Syracuse University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Boston, Massachusetts, United States Job Level : Leadership Designation : Keynote Speaker at Brave Thing
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Insights For Selling To Iona

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Iona is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Iona

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Iona move?

  • They can take decisions very fast if you manage to convince them.
  • Can Iona take some risk or not?

  • The risks don’t matter much to them.

You And Iona

Personality Compatibility


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