Ira Bodnar

Doer
DISC Type : sd

Co-Founder at Ryze AI

San Francisco, California, United States

Overview

Ira Bodnar is the Founder of Ryze AI, a company focused on using artificial intelligence to run paid advertising campaigns. He is a serial entrepreneur, having previously built startups in AI-powered sales and data licensing. His background includes consulting on marketing and sales projects for tech companies at McKinsey & Company and he holds a degree from MSU.

Outside of his direct entrepreneurial ventures, Ira has a distinct global perspective, having worked in over 15 countries during his time as a consultant. This international experience provides him with a broad understanding of different markets and business cultures.

Unique fact: Ira built a startup to sell advertisements inside of Large Language Models (LLMs) in 2023, well before ads in ChatGPT became a mainstream topic.

Personality Overview

Risk-Accepting

Results Focused

Deliberate Doer

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

AI in Advertising
His company, Ryze AI, is built on this premise, and his public posts frequently analyze the role of AI in platforms like Google Ads and ChatGPT.
Performance Marketing
He often shares insights on optimizing paid ad campaigns, discussing advanced tactics for platforms like Google's Performance Max to maximize return on investment.
AI Entrepreneurship
He has a demonstrated history of founding multiple AI-native companies, including an AI sales agent and a platform for licensing data to AI labs.

Media Appearances

Ira has no verified media appearances

Work History

Co-Founder at Ryze AI
Head of Growth at Exa
Founder at multiple startups
Consultant at McKinsey & Company
Off-cycle Analyst at Credit Suisse

Education

2016 - 2020
Bachelor's degree from MSU

More Information

Social Presence :

Prographics :

Exp : N/A Location : San Francisco, California, United States Job Level : Leadership Designation : Co-Founder at Ryze AI
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Insights For Selling To Ira

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • During followups, use phone or text if needed, they should be fine
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ira is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ira

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ira move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ira take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ira

Personality Compatibility


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