Ira Bodnar

Pioneer
DISC Type : sdi

Co-Founder at Ryze AI

San Francisco, California, United States

Overview

Ira is the founder of Ryze AI, a platform that uses AI to run paid advertising campaigns. His experience includes consulting for tech and DTC companies at McKinsey & Company and leading growth at a high-growth startup. A serial entrepreneur, he has successfully built and scaled multiple AI-focused ventures, holding a bachelors degree from MSU.

Recent news highlights Iras resilience, as he is currently pivoting Ryze AI after rapid advancements from competitors rendered his initial product obsolete. His professional journey, which includes working in over 15 countries, reflects a global perspective and a deep passion for leveraging new technologies to solve complex marketing challenges.

He previously built and scaled an AI SDR (Sales Development Representative) startup to $150, 000 in annual recurring revenue.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

AI in Paid Media
His company, Ryze AI, is built to automate paid ads on platforms like Google and Meta using AI. He frequently posts about AI-driven marketing workflows and tools like Claude.
Startup Resiliency
After a competitor's update made his product obsolete, he is publicly navigating a pivot for Ryze AI, focusing on complex AI workflows for large ad agencies.
Entrepreneurship
He is a serial founder, having built three different AI-related startups in three consecutive years before launching his current venture, Ryze AI.

Media Appearances

Ira has no verified media appearances

Work History

2025
Co-Founder at Ryze AI
2025 - 2025
Head of Growth at Exa
2023 - 2024
Founder at multiple startups
2019 - 2025
Consultant at McKinsey & Company
2018 - 2019
Off-cycle Analyst at Credit Suisse

Education

2016 - 2020
Bachelor's degree from MSU

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Francisco, California, United States Job Level : Leadership Designation : Co-Founder at Ryze AI
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Insights For Selling To Ira

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • During followups, use calls or text if needed, they should be fine
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ira is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Ira

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Ira move?

  • They are generally fast movers and can take quick decisions
  • Can Ira take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Ira

Personality Compatibility


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