Ira Krachanovskaya
Login to view DISC.Ira Krachanovskaya is the VP of Marketing at Pinnacle Pet Group, specializing in growth marketing and ecosystem development. Her career includes leadership roles at PIRATE. COM and bp Ventures, building brands and scaling tech solutions. Colleagues describe her as incredibly smart, a high-achiever, and an expert in contemporary marketing with a can-do mentality.
Originally planning to work for NGOs after studying economics, Ira pivoted to tech marketing. She has a passion for supporting female founders, serving as a mentor for FemTech Lab, and has traveled extensively, including a two-month trip through Brazil. She advocates for mentorship and continuous learning.
Ira has been named to the longlist of the Most Influential Women in UK Tech for multiple consecutive years.
Read the full overview →How Ira shows up
Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Topics Ira cares about
Work history
Media appearances
DISC profile (public)
DISC behavioral profile
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
More profiles
Discover additional public profiles from our index.
Search more profiles
Looking for someone else? Search here for anyone.