Marijn Damstra

Commander
DISC Type : D

Independent Operating Advisor at Various Companies

Netherlands

Overview

Marijn Damstra is an advisor focused on value creation for PE-backed B2B SaaS companies. His expertise covers competitive strategy, M&A, and go-to-market execution, honed through roles at Unit4 with sponsors like Advent International and TA Associates, and in strategy consulting at PwC. He holds an Executive MBA from Rotterdam School of Management.

He has a keen interest in the future of technology, having completed a course on the ethics of AI at The London School of Economics. Marijn has also co-authored a report on the key trends shaping the Dutch agrifood industry.

Unique fact: Marijn was awarded a competitive scholarship from Rotterdam School of Management for his Executive MBA program.

Personality Overview

Impact-Driven

Candid & Clear

Very Quick

They are less concerned about the product and more about its potential impact.  They respond better to strong and respectful interactions. They do not care very much about building rapport or relationships.

Topics They Care About

PE Value Creation
Advises PE-backed B2B SaaS firms on strategic issues, M&A, and implementing value creation plans for sponsors like Advent International and TA Associates.
Go-to-Market Strategy
Led the market introduction for a new ERP product at Unit4, covering market segmentation, product positioning, pricing, and sales enablement.
M&A Integration
Experience includes leading post-merger integration for a French fund's buy-and-build strategy, integrating multiple software and IT consulting businesses.

Media Appearances

Marijn has no verified media appearances

Work History

1-2025
Independent Operating Advisor at Various Companies
1-2021 - 12-2024
VP Business Transformation at Unit4
1-2020 - 12-2020
Sr Program Director - Go-to-Market at Unit4
7-2019 - 12-2019
Program Director - Productization at Unit4
9-2011 - 12-2016
Manager - Strategy and M&A at PwC Advisory

Education

Ethics of AI - summer course from The London School of Economics and Political Science (LSE)
2011 - 2012
Executive MBA from Rotterdam School of Management, Erasmus University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Netherlands Job Level : N/A Designation : Independent Operating Advisor at Various Companies
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Insights For Selling To Marijn

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marijn is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Marijn

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Marijn move?

  • If convinced, they can reach decisions quite fast.
  • Can Marijn take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Marijn

Personality Compatibility


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