Irene Liang

Evaluator
DISC Type : DCS

Director, US Brand Campaigns, Media, and Partnerships at Salesforce

San Francisco, California, United States

Overview

Irene has no verified overview

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Irene has no verified topics they care about

Media Appearances

Irene has no verified media appearances

Work History

2-2024
Director, US Brand Campaigns, Media, and Partnerships at Salesforce
2-2023 - 2-2024
Senior Manager, Global Brand Campaigns, Salesforce at Salesforce
1-2022 - 2-2023
Senior Manager, Global Brand Campaigns (MuleSoft) at Salesforce
6-2017 - 10-2017
Global Brand Manager at Symantec
9-2015 - 6-2017
Global Brand and Campaigns Manager at Symantec

Education

2020 - 2023
Master of Business Administration - MBA from University of California, Berkeley, Haas School of Business
Bachelor of Arts (B.A.) from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 8 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Director, US Brand Campaigns, Media, and Partnerships at Salesforce
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Insights For Selling To Irene

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Irene is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Irene

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Irene move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Irene take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Irene

Personality Compatibility


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