Isaac Muñoz Velasquez

Critic
DISC Type : C

Product Marketing Specialist at Bold.co

Bogota, D.C., Capital District, Colombia

Overview

Isaac is a Product Marketing Specialist at Bold. co with over five years of experience in brand strategy for the technology and consumer goods sectors. A Business Engineer from Escuela de Ingeniería de Antioquia, he has a strong record of boosting profitability and launching successful products. Colleagues describe him as agile, proactive, and professional.


He won the Innova Award for three consecutive years (2023-2025) while at Quala for his work on brand innovation.

Personality Overview

ROI Driven

Precise

Negotiator

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Fintech Marketing
Passionate about disrupting traditional fintech marketing to better serve small and medium-sized businesses, as demonstrated by his recent work and posts about Bold. co.
Go-to-Market Strategy
Designs and executes 360° launch strategies for new products, having achieved over a 30% increase in product awareness through targeted campaigns in his current role.
Brand Profitability
Focuses on P&L management to drive financial results, having previously increased a brand's profitability by 20% without impacting its market share.

Media Appearances

Isaac has no verified media appearances

Work History

3-2025
Product Marketing Specialist at Bold.co
2-2023 - 3-2025
Senior Assistant Brand Manager at Quala
4-2022 - 2-2023
Flat Brand Assistant at Quala
4-2021 - 4-2022
Marketing Analyst at Groupe SEB
1-2021 - 4-2021
SDA Marketing Intern at Groupe SEB

Education

1-2017 - 12-2021
Business Engineer from Escuela de Ingeniería de Antioquia

More Information

Social Presence :

Prographics :

Exp : N/A Location : Bogota, D.C., Capital District, Colombia Job Level : N/A Designation : Product Marketing Specialist at Bold.co
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Insights For Selling To Isaac

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isaac is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Isaac

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Isaac move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Isaac take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Isaac

Personality Compatibility


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