Isabel Cristina Marín Bedoya

Observer
DISC Type : ci

Responsable de Operaciones de Servicios Financieros at COMFAMA

Colombia

Overview

Isabel Cristina Marín Bedoya is a financial executive with over 20 years of experience designing solutions to improve customer experience. An Industrial Engineer and Project Management Specialist, she currently leads Financial Services Operations at COMFAMA after a long tenure at Bancolombia.

Outside of her professional life, she is a dedicated marathon runner who finds passion in crossing the finish line. She is a humanist by conviction, inspired by creating genuine connections with people and fostering positive, collaborative work environments through empathy.

She is inspired by the quote from neuroscientist Ramón y Cajal: “Every man can be, if he so desires, a sculptor of his own brain. ”

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Customer Experience
Her career is focused on designing and implementing solutions to enhance the customer journey through improved processes, products, and services in the financial sector.
Financial Operations
As the current Head of Financial Services Operations and with extensive experience at Bancolombia, she specializes in managing and evolving financial service delivery.
Positive Leadership
She champions an approach based on empathy and positive leadership to foster constructive and collaborative work environments that achieve superior results.

Media Appearances

Isabel has no verified media appearances

Work History

5-2025
Responsable de Operaciones de Servicios Financieros at COMFAMA
11-2022 - 7-2024
Gerente de área at Bancolombia
9-2018 - 10-2022
Gerente de gestión at Bancolombia
6-2016 - 8-2018
Gerente de área at Bancolombia

Education

7-2010 - 9-2011
Especialista en Gerencia de Proyectos from Universidad Pontificia Bolivariana
1995 - 2001
Ingeniera Industrial from Universidad Nacional de Colombia

More Information

Social Presence :

Prographics :

Exp : 8 Location : Colombia Job Level : N/A Designation : Responsable de Operaciones de Servicios Financieros at COMFAMA
URL has been copied!

Insights For Selling To Isabel Cristina

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isabel Cristina is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Isabel Cristina

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Isabel Cristina move?

  • They like to analyze well and then make their decisions.
  • Can Isabel Cristina take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Isabel Cristina

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.