Isaias Alveal Molina in

Isaias Alveal Molina

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Head Growth Marketing Andina at Nike
📍 Chile

Isaias Alveal Molina serves as the Head of Growth Marketing for Nike in Chile and Perú, where he leads ecommerce and digital marketing strategies. His expertise spans CRO, UX/UI, SEO, and web analytics, honed through roles at major LATAM retailers like Luxottica and SMU S. A. He holds a Masters in Marketing from Universidad de Chile.

He is a passionate lifelong learner, recently completing five CXL certifications focused on Growth, AI, and Digital Psychology. Isaias is dedicated to continuous professional development and actively shares his knowledge as a speaker at industry events, aiming to build frictionless digital experiences.

He recently presented his insights on integrating strategy, technology, and customer service at the World Class Business Leaders conference.

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Experience
9 Years
Current Role
Head Growth Marketing Andina
Location
Chile
Personality Overview

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Priorities

Topics Isaias cares about

Growth Marketing
As Head of Growth Marketing for Nike Andina, he leads ecommerce and digital strategies with a focus on conversion and sustainable business growth.
CRO & Experimentation
Holds multiple recent certifications in CRO and experimentation, underscoring his focus on data-driven optimization of the user journey.
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Career

Work history

4-2024
Head Growth Marketing Andina
Nike
8-2022 - 4-2024
Performance Onsite & Analytics Manager
Nike
7-2021 - 8-2022
Jefe Growth Hacking
SMU S.A. (Unimarc, M10, Alvi, Ok Market y Super10)
1-2021 - 7-2021
Manager CRO & Analytics LATAM
Luxottica
12-2018 - 1-2021
Analista de Métricas Digitales
SURA Asset Management
In the press

Media appearances

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Education
2022 - 2023
Master en Marketing y Negocios
Universidad de Chile
2013 - 2018
Licenciado en Administración
Universidad Autónoma de Chile
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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