Ishita Dasgupta

Inquirer
DISC Type : dc

Head- Marketing and Business Development at Economic Laws Practice (ELP)

Bengaluru, Karnataka, India

Overview

Ishita Dasgupta is a strategic business leader currently serving as the Head of Marketing and Business Development at Economic Laws Practice (ELP). With a corporate law degree from NUSRL, she specializes in driving growth, organizational design, and operational transformation for legal firms. Colleagues have described her as "hard working, smart, quick to fix issues and pro-active. "


As a thought leader, Ishita has commented on legal market trends, noting a "flight to quality" with clients increasingly seeking specialized advice on complex regulatory issues, digitization, and sustainability.

Personality Overview

Judgemental

Hard To Convince

Demanding

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Law Firm Strategy
Her career is focused on strategic initiatives, growth, and business development specifically within the legal industry at firms like ELP and Spice Route Legal.
Legal Marketing
As the Head of Marketing and Business Development, she is directly responsible for shaping and executing the marketing strategy for a major law practice.
Talent Strategy
Her previous roles involved talent acquisition and management, and she has actively recruited for talent and business development associates within law firms.

Media Appearances

Ishita has no verified media appearances

Work History

12-2025
Head- Marketing and Business Development at Economic Laws Practice (ELP)
1-2022 - 1-2025
Associate Vice President at Spice Route Legal
7-2019 - 1-2022
Associate- Strategic Initiatives at Spice Route Legal
11-2018 - 6-2019
Associate Consultant at Aquis Search
7-2017 - 10-2018
Legal Editor at Eastern Book Company

Education

2012 - 2017
B.A. LL.B (Corporate Law Hons.) from National University of Study and Research in Law (NUSRL)
2010 - 2012
12th Standard from Jawahar Vidya Mandir

More Information

Social Presence :

Prographics :

Exp : 7 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Head- Marketing and Business Development at Economic Laws Practice (ELP)
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Insights For Selling To Ishita

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ishita is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Ishita

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ishita move?

  • Their decision making speed is somewhere in the middle.
  • Can Ishita take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Ishita

Personality Compatibility


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