Ivan I.

Critic
DISC Type : C

Director of Business Development at "RMS" Retail Marketing Solutions LLC

Quito, Pichincha, Ecuador

Overview

Ivan is a marketing strategist and the CEO of Fitnessthetic, positioning himself as “The Neurocopywriter. ” He specializes in applying brain science to marketing to help businesses scale from 6 to 8 figures. Ivan holds a Bachelors degree from the University of Waterloo and is a certified Digital Psychology Specialist.

He is intensely focused on leveraging marketing speed as a competitive advantage, even developing his own tools to automate processes like video creation from scripts.

Unique fact: Ivan has personally worked on over 380 marketing funnels in the last two years.

Personality Overview

Negotiator

Precise

ROI Driven

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Neuro-Marketing
He has branded himself as “The Neurocopywriter, ” focusing on using brain science and digital psychology to increase conversions and grow businesses.
Sales Funnel Optimization
Has extensive, hands-on experience analyzing and working on over 380 funnels, identifying common patterns for success and failure.
Customer Nurturing
Believes most brands fail by not continuing to sell to and nurture one-time buyers, seeing it as a critical mistake in the customer journey.

Media Appearances

Ivan has no verified media appearances

Work History

7-2023 - 8-2023
Director of Business Development at "RMS" Retail Marketing Solutions LLC
5-2023 - 1-2025
Writing Coach at Growth Cave
12-2022 - 5-2023
Marketing Strategist Manager at PinchForth
5-2022 - 11-2022
Personal goal pursuit at Career Break
3-2022 - 3-2025
Chief Executive Officer at Fitnessthetic

Education

2018 - 2024
Bachelor's degree from University of Waterloo
Education details unavailable from CXL

More Information

Social Presence :

Prographics :

Exp : 3 Location : Quito, Pichincha, Ecuador Job Level : N/A Designation : Director of Business Development at "RMS" Retail Marketing Solutions LLC
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Insights For Selling To Ivan

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ivan is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Ivan

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Ivan move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ivan take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ivan

Personality Compatibility


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