Ivan Rackerik Junior

Sharpshooter
DISC Type : DC

Colunista – Customer Experience & AI at AI Business Journal

São Paulo, São Paulo, Brazil

Overview

Ivan Rackerik Junior is a Customer Experience Head with over 18 years of expertise, currently leading CX at Afya. He founded the CX consultancy O Básico Experience, is a professor at G4 Educação, and a columnist for the AI Business Journal. Colleagues describe him as participative, focused, and a leader with a humanized approach.

He founded O Básico Experience, a boutique consultancy focused on simplifying the customer journey and driving innovation in the CX community.

Personality Overview

Rigorous & Demanding

Thorough Evaluator

Precise But Practical

They respond better to strong and respectful interactions.  More than the product, they care about the effectiveness of the product. They are not focused on building rapport and relationships.

Topics They Care About

Customer Experience Strategy
His work and posts emphasize that CX is a broad strategy covering the entire customer journey, distinct from customer service or success.
CX in Education
As Head of CX at Afy, a major education hub, he specializes in managing and improving the student relationship journey across numerous institutions.
AI's Role in CX
He is a columnist for the AI Business Journal, where he writes about the impacts of Artificial Intelligence on the relationship between companies and consumers.

Media Appearances

Ivan has no verified media appearances

Work History

8-2025
Colunista – Customer Experience & AI at AI Business Journal
6-2024
Professor de Experiência do Cliente at G4 Educação
10-2022
Fundador at O Básico Experience
7-2022
Professor e Mentor de Experiência do Cliente at IEG - Instituto de Engenharia de Gestão
2-2022
Head de Customer Experience at Afya

Education

9-2021 - 9-2023
MBA em Gestão da Experiência do Consumidor from ESPM Escola Superior de Propaganda e Marketing
Bacharelado from Centro Universitário Fundação Santo André

More Information

Social Presence :

Prographics :

Exp : 5 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Colunista – Customer Experience & AI at AI Business Journal
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Insights For Selling To Ivan

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ivan is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ivan

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Ivan move?

  • They can take decisions very fast if you manage to convince them.
  • Can Ivan take some risk or not?

  • The risks don’t matter much to them.

You And Ivan

Personality Compatibility


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