Ivan Rackerik Junior in

Ivan Rackerik Junior

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Colunista – Customer Experience & AI at AI Business Journal
📍 São Paulo, São Paulo, Brazil

Ivan Rackerik Junior is a Customer Experience Head with over 18 years of expertise, currently leading CX at Afya. He founded the CX consultancy O Básico Experience, is a professor at G4 Educação, and a columnist for the AI Business Journal. Colleagues describe him as participative, focused, and a leader with a humanized approach.

He founded O Básico Experience, a boutique consultancy focused on simplifying the customer journey and driving innovation in the CX community.

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Experience
5 Years
Current Role
Colunista – Customer Experience & AI
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
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Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ivan cares about

Customer Experience Strategy
His work and posts emphasize that CX is a broad strategy covering the entire customer journey, distinct from customer service or success.
CX in Education
As Head of CX at Afy, a major education hub, he specializes in managing and improving the student relationship journey across numerous institutions.
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Career

Work history

8-2025
Colunista – Customer Experience & AI
AI Business Journal
6-2024
Professor de Experiência do Cliente
G4 Educação
10-2022
Fundador
O Básico Experience
7-2022
Professor e Mentor de Experiência do Cliente
IEG - Instituto de Engenharia de Gestão
2-2022
Head de Customer Experience
Afya
In the press

Media appearances

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Education
9-2021 - 9-2023
MBA em Gestão da Experiência do Consumidor
ESPM Escola Superior de Propaganda e Marketing
Bacharelado
Centro Universitário Fundação Santo André
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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