Ivanna Tang

Critic
DISC Type : C

Head of Marketing at Testo

Pudong, Shanghai, China

Overview

Ivanna has no verified overview

Personality Overview

Critic

Negotiator

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Ivanna has no verified topics they care about

Media Appearances

Ivanna has no verified media appearances

Work History

6-2023
Head of Marketing at Testo
12-2016 - 3-2023
Director Of Business Development and Marketing at X-Rite
7-2013 - 11-2016
Marketing Manager - Great China at Esko
7-2011 - 7-2013
Product Manager at Fluke Corporation
3-2009 - 6-2011
Strategic Marketing Manager at Ji Zhi Suo Information Technology Co., Ltd

Education

2009 - 2011
MBA from Fudan University
1999 - 2003
本科 from Shanghai University, Sydney Institute of Language and Commerce Academy

More Information

Social Presence :

Prographics :

Exp : 23 Location : Pudong, Shanghai, China Job Level : Mid-senior Designation : Head of Marketing at Testo
URL has been copied!

Insights For Selling To Ivanna

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ivanna is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ivanna

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ivanna move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ivanna take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ivanna

Personality Compatibility


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