Ivar Lane in

Ivar Lane

Evaluator · DISC type sdc
Head of Marketing at Carglass® Sweden
📍 Greater Stockholm Metropolitan Area, Sweden

Ivar is a seasoned marketing leader with over 20 years of experience blending digital and traditional media to drive growth. As Head of Marketing at Carglass® Sweden, he focuses on data-driven strategies and has successfully used targeted digital campaigns to increase customer flow. His background includes leading digital transformation for major Swedish organizations.

Outside of work, Ivar is an avid cyclist and hockey enthusiast. He actively participates in charity events, using his passion for cycling to raise funds for causes like the Swedish Childhood Cancer Fund. He also previously managed a bike-focused publication, demonstrating a long-standing interest in the sport.

He recently cycled 326 kilometers in one week to raise over 3, 260 SEK for charity as part of a virtual challenge.

Read the full overview →
Experience
26 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
Greater Stockholm Metropolitan Area, Sweden
Personality Overview

How Ivar shows up

Fast But Analytical
Thorough Evaluator
Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Priorities

Topics Ivar cares about

Data-Driven Marketing
Passionate about using data and targeted campaigns to drive measurable growth, from brand strategy to conversion optimization.
Digital Transformation
Previously spearheaded digital business initiatives for some of Sweden's largest organizations, including major insurance and pharmaceutical companies.
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Career

Work history

7-2020
Head of Marketing
Carglass® Sweden
3-2017 - 7-2020
Digital Sales Manager
Carglass® Sweden
8-2012 - 2-2017
Project Manager
Digital Strategi Skandinavien AB
1-2015 - 1-2017
Editor
Cykelwebben.se
9-2007 - 7-2012
Nordic Internet & CRM Manager
Renault Nordic AB
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education

Ivar has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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