J. Mario Fernández

Questioner
DISC Type : c

Director Comercial at CONSERVAS DEL NOROESTE, S.A. (CONNORSA)

Vigo, Galicia, Spain

Overview

J. Mario Fernández is the Commercial Director at CONSERVAS DEL NOROESTE, S. A. (CONNORSA), with deep expertise in the food and consumer goods sector. He is an expert in managing both manufacturer and private label brands for national and international markets. He holds a specialized degree in food business management from San Telmo Business School.



His career progression from National Head of Sales to Commercial Director within CONNORSA highlights his professional growth and success.

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Food Sector Sales
His entire career, from Mahou San Miguel to CONNORSA, has been focused on sales management within the food and beverage industry.
Private Label Strategy
His profile highlights specific expertise in managing private label brands (MDD) for large national accounts.
Key Account Management
A core responsibility throughout his career has been the commercial management of major national accounts for both manufacturer and private label brands.

Media Appearances

J. has no verified media appearances

Work History

3-2017
Director Comercial at CONSERVAS DEL NOROESTE, S.A. (CONNORSA)
10-2005 - 3-2017
Jefe Nacional de Ventas at CONSERVAS DEL NOROESTE, S.A. (CONNORSA)
9-2002 - 10-2005
Jefe Nacional de Ventas at Herba Nutrición (Ebro Foods)
7-1997 - 8-2002
Area Sales Manager Z5 Nielsen at Mahou San Miguel
10-1996 - 7-1997
Director Delegación Santiago Compostela at Adecco España

Education

2016 - 2016
DEA (programa de dirección de empresas alimentarias) from San Telmo Business School
1997 - 1998
Diplomado en dirección comercial y marketing from Universidad Intercontinental de la Empresa

More Information

Social Presence :

Prographics :

Exp : 30 Location : Vigo, Galicia, Spain Job Level : Mid-senior Designation : Director Comercial at CONSERVAS DEL NOROESTE, S.A. (CONNORSA)
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Insights For Selling To J. Mario

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with J. Mario is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from J. Mario

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will J. Mario move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can J. Mario take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And J. Mario

Personality Compatibility


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