Jack Klaassen

Critic
DISC Type : C

Advisor to the Board at Macaw: your guide in the Era of AI

Breda, North Brabant, Netherlands

Overview

Marnix serves as an Advisor to the Board at Macaw, specializing in translating business challenges into cutting-edge AI solutions. He has built his entire career at Macaw, progressing from Technology Strategist to CTO, and holds a degree in EDP Auditing and Auditmanagement from Avans University.


He has been at the forefront of Macaws partnership with Microsofts data platforms for over 19 years, championing advancements from their inception through to modern solutions like Fabric.

Personality Overview

Objective Thinker

Information Seeker

ROI Driven

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

AI Business Solutions
His primary focus is on applying cutting-edge AI to solve tangible business challenges and capitalize on new opportunities.
Microsoft Data Platforms
He is a vocal advocate for Microsoft's data innovations, particularly the recent advancements with Microsoft Fabric, reflecting a nearly two-decade focus in this area.
Digital Transformation
His background covers e-commerce, digital marketing, cloud, and integrated business applications, showing a holistic view of enterprise digital evolution.

Media Appearances

Jack has no verified media appearances

Work History

1-2025
Advisor to the Board at Macaw: your guide in the Era of AI
7-2023 - 12-2024
Chief Technology Officer at Macaw: your guide in the Era of AI
1-2021 - 7-2023
Director Innovation & Technology at Macaw: your guide in the Era of AI
1-2019 - 1-2021
Director Operations & Innovation at Macaw: your guide in the Era of AI
3-2017 - 12-2018
Technology Strategist at Macaw

Education

1982 - 1986
Bachelor from HAN University of Applied Sciences
EDP Auditing en Auditmanagement from Avans University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 36 Location : Breda, North Brabant, Netherlands Job Level : N/A Designation : Advisor to the Board at Macaw: your guide in the Era of AI
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Insights For Selling To Jack

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jack is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Jack

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Jack move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Jack take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Jack

Personality Compatibility


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