Jackie Bieman

Organizer
DISC Type : Sd

Sr. Director - Category Management, Commercial Strategy & Innovation at Bevpro Canada Inc.

Stoney Creek, Ontario, Canada

Overview

Jackie is a consumer-driven commercial leader with over 20 years of experience in the CPG, beverage, and cannabis markets for top-tier organizations like Unilever, LCBO, and Bevpro Canada. Colleagues describe her as strategic, enthusiastic, and diligent, with a talent for balancing retailer priorities and brand ambition.

Outside of work, Jackie is passionate about the emerging cannabis market, particularly beverages and edibles. She actively promotes educational resources and community clubs to help new consumers. She also shows support for Canadian authors and entrepreneurs through her social media engagement.

Unique Fact: Jackie is the co-founder of an award-winning product, "Canada’s Best Cannabis Beverage 2023. "

Personality Overview

Thoughtfully Quick

Strong-minded

Somewhat Formal

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Cannabis Beverages
Co-founded an award-winning cannabis beverage in 2023 and actively promotes industry education, books, and consumer clubs related to cannabis edibles and drinks.
Retail Category Strategy
A core focus of her 20+ year career, having managed multi-million dollar categories for major retailers like the LCBO and Canadian Tire.
CPG Innovation
Her career is built on helping CPG brands find their edge through new product development, commercial strategy, and innovation, especially in controlled markets.

Media Appearances

Jackie has no verified media appearances

Work History

9-2015
Sr. Director - Category Management, Commercial Strategy & Innovation at Bevpro Canada Inc.
8-2004 - 5-2015
Sr. Category Manager / Category Manager / Product Manager at LCBO
5-2003 - 8-2004
Associate Brand Innovation Manager at Unilever
5-2000 - 5-2003
Category Development Analyst / Divisional Advertising Analyst at Canadian Tire

Education

9-2021 - 1-2022
Certificate from The Wharton School
Bachelor of Sport Management from Brock University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Stoney Creek, Ontario, Canada Job Level : Senior Designation : Sr. Director - Category Management, Commercial Strategy & Innovation at Bevpro Canada Inc.
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Insights For Selling To Jackie

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jackie is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jackie

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jackie move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jackie take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jackie

Personality Compatibility


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