Jackie Carlson

Trailblazer
DISC Type : DI

Head of People at Goodfire

San Francisco, California, United States

Overview

Jackie Carlson is a people-first HR leader, currently the Head of People at Goodfire, an AI interpretability research company. She specializes in building scalable, culture-driven teams through periods of intense growth and change. An alumna of Michigan State University, people who have worked with her often describe her as professional, hands-on, and an exceptional mentor.


While at RippleMatch, Jackie was recognized as one of "The Top 50 Women Leaders in SaaS of 2021" for her definitive and lasting impact on the organization.

Personality Overview

Assertive

Achievement-Oriented

Persuasive

They do not mind taking risks and can make hard decisions, if necessary.  They will fight for you if they come to believe in you. They like to keep things under control.

Topics They Care About

Hiring in AI
She is actively hiring technical recruiters and machine learning engineers for Goodfire, an AI interpretability lab focused on building safe and powerful AI systems.
Scaling Company Culture
Her career focuses on building HR programs from scratch and scaling teams 10x while navigating growth, fundraising, and restructuring with a people-first approach.
Diversity and Inclusion
She has highlighted her commitment to fostering a culture of inclusion and diversity as a key factor in her team's success and award-winning workplace culture.

Media Appearances

Jackie has no verified media appearances

Work History

11-2025
Head of People at Goodfire
1-2024 - 11-2025
VP of People at RippleMatch
1-2020 - 1-2024
Director of People at RippleMatch
1-2017 - 12-2019
People Team Manager at OppLoans
7-2016 - 1-2017
HR and Recruiting Manager at OppLoans

Education

2004 - 2009
Bachelor in Communications Arts & Sciences from Michigan State University
Education details unavailable from Fruitport High

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Head of People at Goodfire
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Insights For Selling To Jackie

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jackie is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Jackie

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Jackie move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Jackie take some risk or not?

  • They can take risks if necessary.

You And Jackie

Personality Compatibility


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