Jacob Grankær in

Jacob Grankær

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Group Marketing Manager at BORG Automotive Group
📍 Region of Southern Denmark, Denmark

Jacob Grankær is the Group Marketing Manager at BORG Automotive Group, with deep expertise in strategic marketing, digitalization, and IT portfolio management within the automotive sector. He holds a Masters degree from Aalborg University. Colleagues describe him as a skillful, creative, and competent leader with an in-depth overview of business needs.

Outside of work, Jacob has a stated interest in the LEGO Group, the iconic Danish company known for its creativity and innovation. This suggests an appreciation for structured design and powerful branding.

He has successfully led a complete company rebranding effort, shifting the marketing focus from purely technical product features to tangible customer value.

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Experience
14 Years
Current Role
Group Marketing Manager
Location
Region of Southern Denmark, Denmark
Personality Overview

How Jacob shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jacob cares about

Digital Transformation
A core focus in his recent roles involves developing and implementing digital marketing strategies and building stronger digital competencies within his teams.
Automotive IT
Peers highlight his deep, specialized knowledge of the automotive IT business and the specific needs of dealerships, built over more than a decade in the industry.
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Career

Work history

4-2023 - 12-2023
Group Marketing Manager
BORG Automotive Group
3-2021 - 3-2022
Product Marketing Director (Nordic and DACH)
Keyloop
1-2018 - 3-2021
Product Marketing Director (Nordic and DACH)
CDK Global (International)
11-2009 - 1-2018
Marketing Director (Nordic, Baltic, Russia, CEE)
CDK Global (International)
11-2008 - 11-2009
Nordic Marketing Manager + Key Account Manager
CDK Global (International)
In the press

Media appearances

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Education
1992 - 1998
Master's degree
Aalborg University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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