Jacob Grankær

Activist
DISC Type : Cd

Group Marketing Manager at BORG Automotive Group

Region of Southern Denmark, Denmark

Overview

Jacob Grankær is the Group Marketing Manager at BORG Automotive Group, with deep expertise in strategic marketing, digitalization, and IT portfolio management within the automotive sector. He holds a Masters degree from Aalborg University. Colleagues describe him as a skillful, creative, and competent leader with an in-depth overview of business needs.

Outside of work, Jacob has a stated interest in the LEGO Group, the iconic Danish company known for its creativity and innovation. This suggests an appreciation for structured design and powerful branding.

He has successfully led a complete company rebranding effort, shifting the marketing focus from purely technical product features to tangible customer value.

Personality Overview

Observative

Value Conscious

Perfectionist

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Digital Transformation
A core focus in his recent roles involves developing and implementing digital marketing strategies and building stronger digital competencies within his teams.
Automotive IT
Peers highlight his deep, specialized knowledge of the automotive IT business and the specific needs of dealerships, built over more than a decade in the industry.
International Marketing
He has extensive experience managing marketing and product strategy across diverse international markets, including the Nordic, DACH, Baltic, and CEE regions.

Media Appearances

Jacob has no verified media appearances

Work History

4-2023 - 12-2023
Group Marketing Manager at BORG Automotive Group
3-2021 - 3-2022
Product Marketing Director (Nordic and DACH) at Keyloop
1-2018 - 3-2021
Product Marketing Director (Nordic and DACH) at CDK Global (International)
11-2009 - 1-2018
Marketing Director (Nordic, Baltic, Russia, CEE) at CDK Global (International)
11-2008 - 11-2009
Nordic Marketing Manager + Key Account Manager at CDK Global (International)

Education

1992 - 1998
Master's degree from Aalborg University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Region of Southern Denmark, Denmark Job Level : N/A Designation : Group Marketing Manager at BORG Automotive Group
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Insights For Selling To Jacob

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jacob is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Jacob

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Jacob move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Jacob take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Jacob

Personality Compatibility


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