Morten Thy Asmussen

Go-getter
DISC Type : d

Sales Development Director at BORG Automotive Group

Fredericia, Region of Southern Denmark, Denmark

Overview

Morten Thy Asmussen is a global leader with over two decades of experience, primarily in the energy and renewables sector, before moving to the automotive industry. He specializes in digitalization, sales excellence, and product development, with a focus on commercializing technologies. He is a graduate of the University of Greenwich.

He is a passionate advocate for sustainability, bridging his past in the renewables industry with his current focus on the circular economy through automotive parts remanufacturing. His professional interests continue to include major players in the energy sector, such as GE Power.

Colleagues describe him as a "leader, not a manager, " who is widely recognized for his professional knowledge.

Personality Overview

Challenger

Self-Confident

Fast-Paced

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Sales Excellence
His career includes multiple senior roles like "Head of Sales Excellence, " showing a deep commitment to optimizing sales performance and strategy.
Commercial Growth
Actively focused on driving commercial growth at his company by expanding into new regions and hiring key account managers.
Circular Economy
He actively promotes his company's focus on sustainability and its circular business model of remanufacturing automotive parts.

Media Appearances

Morten has no verified media appearances

Work History

8-2023
Sales Development Director at BORG Automotive Group
4-2019 - 8-2023
Head of Marketing & Sales Excellence at Siemens Gamesa
8-2017 - 8-2023
Head of Sales Excellence at Siemens Gamesa
3-2013 - 8-2017
Head of Global Marketing at Siemens Wind Power
11-2008 - 2-2013
Product Manager at Siemens Wind Power

Education

1999 - 2000
BA Hons from University of Greenwich
2018 - 2018
Organizational Leadership from SGRE - through Implement Consulting Group

More Information

Social Presence :

Prographics :

Exp : 20 Location : Fredericia, Region of Southern Denmark, Denmark Job Level : Mid-senior Designation : Sales Development Director at BORG Automotive Group
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Insights For Selling To Morten Thy

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Morten Thy is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Morten Thy

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Morten Thy move?

  • Their decision making speed is somewhere in the middle.
  • Can Morten Thy take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Morten Thy

Personality Compatibility


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