Jacqueline Koffman in

Jacqueline Koffman

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Director of eCommerce Planning at Merrell
📍 Greater Boston, United States

Jacqueline Koffman is the Director of eCommerce Planning at Merrell, bringing over 12 years of industry experience from her long tenure at Reebok. Her expertise is centered on strategic planning for footwear and apparel in the digital marketplace. She holds an M. S. from Springfield College.

She was a member of the winning team at the 2016 adidas Group Innovation Championship for the "adidas Ambassador Army" project.

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Experience
9 Years
Current Role
Director of eCommerce Planning
Job Level
Mid-senior
Location
Greater Boston, United States
Personality Overview

How Jacqueline shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jacqueline cares about

eCommerce Strategy
Her entire career, culminating in her current Director role at Merrell, has been dedicated to leading eCommerce planning and strategy.
Footwear & Apparel
With over a decade at major brands like Reebok and Merrell, she possesses deep expertise in the footwear and apparel sector.
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Career

Work history

2-2025
Director of eCommerce Planning
Merrell
4-2022 - 3-2025
Senior Planning Manager, ECommerce
Wolverine Worldwide
5-2021 - 3-2022
Sr. Planning Manager
Reebok
4-2018 - 5-2021
Planning Manager: Footwear
Reebok
1-2017 - 3-2018
Associate Planner: Accessories and Graphics
Reebok
In the press

Media appearances

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Education
2009 - 2010
M.S.
Springfield College
2005 - 2009
B.S.
Roger Williams University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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