Jake Farr

Researcher
DISC Type : Cs

Sales Director at Critical Facilities Solutions Ltd

Ashburn, Virginia, United States

Overview

Jake Farr is a Sales Director at Critical Facilities Solutions with extensive experience in residential and commercial data center property management. A graduate of Virginia Tech, he has a strong background in managing large-scale facilities, including planning, budgeting, and controlling capital expenditures.

He previously managed over 1. 1 million square feet and 51 megawatts of commercial data center space at Digital Realty.

Personality Overview

Process Focused

Perfectionist

ROI Seeker

They do not like taking risks at all and go for proven options in the end.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Data Center Management
Managed over 1. 1M square feet and 51 MW of commercial data center space, overseeing all operating and capital expenditures at Digital Realty.
Critical Facilities
His career focus has shifted to sales for critical infrastructure, demonstrated by his new role as Sales Director at Critical Facilities Solutions.
Real Estate Budgeting
Was directly responsible for the planning, budgeting, and control of all operating and capital expenditures in previous real estate management roles.

Media Appearances

Jake has no verified media appearances

Work History

12-2025
Sales Director at Critical Facilities Solutions Ltd
9-2021 - 12-2025
Real Estate Manager at Digital Realty
6-2019 - 9-2021
Assistant Real Estate Manager at Digital Realty
3-2018 - 5-2019
Property Assistant at Digital Realty
11-2016 - 3-2018
Covenants Administrator at Associa

Education

2012 - 2014
Bachelor of Science - BS from Virginia Tech

More Information

Social Presence :

Prographics :

Exp : 14 Location : Ashburn, Virginia, United States Job Level : Mid-senior Designation : Sales Director at Critical Facilities Solutions Ltd
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Insights For Selling To Jake

During A Call Or A Meeting

DO's

  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Use a presentation with information before getting into a live product walkthrough

DONT's

  • Avoid emotional and informal language, stay objective and to the point instead
  • Don’t overhype the product/pitch, keep it measured
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jake is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Jake

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Jake move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Jake take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Jake

Personality Compatibility


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