Jakob Benediktson in

Jakob Benediktson

Questioner · DISC type c
CEO & Co-founder at Lasso X
📍 Copenhagen, Capital Region of Denmark, Denmark

Jakob Benediktson is a serial entrepreneur and the CEO & Co-founder of Lasso, a company that makes live data useful for businesses. With a background that includes founding five other tech companies in the CRM and software space, he has bootstrapped Lasso to over $3 million in revenue. Colleagues describe him as an energetic problem-solver.

He has a keen interest in financial technologies and the business advocacy work of Dansk Erhverv.

Despite having only a high school education, Jakob has successfully founded six companies and grown one to over 25 million DKK in revenue by focusing relentlessly on sales.

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Experience
27 Years
Current Role
CEO & Co-founder
Job Level
Leadership
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

How Jakob shows up

Value Seeker
Not Easily Convinced
Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Priorities

Topics Jakob cares about

Live Data for Sales
His company, Lasso, is built around making live data and sales triggers accessible and useful for businesses to gain a competitive edge.
Entrepreneurial Growth
Having started six companies, he often shares lessons on scaling, such as the importance of relinquishing control to enable growth.
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Career

Work history

1-2014
CEO & Co-founder
Lasso X
4-2013 - 4-2014
CEO
Housebook ApS
7-2012 - 4-2014
co-owner at Hubster
Hubster
7-2011 - 1-2016
CEO and Owner
Formula CRM
2-2010 - 1-2016
Owner
CRM Extensions
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Education details unavailable
Niels Brock
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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