Jakob Benediktson

Questioner
DISC Type : c

CEO & Co-founder at Lasso X

Copenhagen, Capital Region of Denmark, Denmark

Overview

Jakob Benediktson is a serial entrepreneur and the CEO & Co-founder of Lasso, a company that makes live data useful for businesses. With a background that includes founding five other tech companies in the CRM and software space, he has bootstrapped Lasso to over $3 million in revenue. Colleagues describe him as an energetic problem-solver.

He has a keen interest in financial technologies and the business advocacy work of Dansk Erhverv.

Despite having only a high school education, Jakob has successfully founded six companies and grown one to over 25 million DKK in revenue by focusing relentlessly on sales.

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Live Data for Sales
His company, Lasso, is built around making live data and sales triggers accessible and useful for businesses to gain a competitive edge.
Entrepreneurial Growth
Having started six companies, he often shares lessons on scaling, such as the importance of relinquishing control to enable growth.
Effective Sales Triggers
He advocates for intelligent selling, emphasizing calling prospects only when they have a clear need, such as when a new executive is hired or a company expands.

Media Appearances

Jakob has no verified media appearances

Work History

1-2014
CEO & Co-founder at Lasso X
4-2013 - 4-2014
CEO at Housebook ApS
7-2012 - 4-2014
co-owner at Hubster at Hubster
7-2011 - 1-2016
CEO and Owner at Formula CRM
2-2010 - 1-2016
Owner at CRM Extensions

Education

Education details unavailable from Niels Brock

More Information

Social Presence :

Prographics :

Exp : 27 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : CEO & Co-founder at Lasso X
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Insights For Selling To Jakob

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jakob is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Jakob

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jakob move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Jakob take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Jakob

Personality Compatibility


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