James Arnold

Collaborator
DISC Type : is

Head Of Marketing at Bridgit

Greater Sydney Area, Australia

Overview

As the Head of Marketing at Bridgit, James is focused on building a distinctive fintech brand that connects emotionally with customers. A graduate of Macquarie University, he has a background in developing strategic communications for international brands. Colleagues have described him as positive, performance-driven, and a pleasure to work with.

Based on his professional affiliations and education in Sydney, James maintains a connection to his alma mater, Macquarie University. His interests also include major international brands like adidas, suggesting an appreciation for strong global marketing and design.

He is passionate about transforming the “boring” stereotype of finance by building a brand that resonates with homeowners on a human level.

Personality Overview

Consensus Builder

Example Driven

Appreciative

Win-win scenarios can appeal strongly to them.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to go for proven solutions.

Topics They Care About

Building Distinctive Brands
He focuses on moving beyond traditional financial stereotypes to build brands that connect with customers emotionally and stand out in a competitive market.
Fintech Innovation
He is proud of Bridgit's growth and industry recognition, having recently celebrated the company's nomination for Fintech Organisation of the Year.
Marketing Team Growth
He is actively expanding his department, having recently posted about hiring for key roles like Social Media Manager and Marketing Specialist to scale the Bridgit brand.

Media Appearances

James has no verified media appearances

Work History

10-2021
Head Of Marketing at Bridgit
1-2021
Account Director at BMF Australia
8-2018 - 1-2021
Senior Account Manager at BMF Australia
4-2016 - 7-2016
Account Manager at DISCIPLE
6-2014 - 4-2016
Account Executive at DISCIPLE

Education

2010 - 2013
Bachelor of Commerce (BCom) from Macquarie University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Sydney Area, Australia Job Level : Mid-senior Designation : Head Of Marketing at Bridgit
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • When asking them questions, sound relatable and informal
  • Summarize the key points at the end of the conversation

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t get into excessive details unless prompted
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from James

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will James move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can James take some risk or not?

  • They probably won’t put a lot at risk.

You And James

Personality Compatibility


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