James Bailey is an Operating Partner at Verlinvest, leveraging his extensive retail leadership experience. He previously served as the Executive Director of Waitrose for five years, where he successfully grew sales, market share, and profitability for the £8 billion supermarket group. He is a graduate of the University of Cambridge.
Outside of his corporate roles, James is a passionate supporter of entrepreneurship and creative change. For over a decade, he has actively advised private equity investors and mentored numerous startup and scale-up businesses, including notable brands like Change Please, Hun Wines, and Oggs.
He spearheaded the UKs first supermarket initiative to introduce comprehensive animal welfare labeling on all fresh and frozen chicken.
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