James Colistra

Captain
DISC Type : DS

Founder & Principal at Wonderfish

Cedar Grove, New Jersey, United States

Overview

James Colistra is the Founder of Wonderfish, leveraging 20 years of marketing and media experience to help founders gain visibility through podcasts. A former Executive Director at Forbes, he launched the Forbes Under 30 Summit and drove content-driven campaigns for major brands. Colleagues describe him as professional, creative, and collaborative.

Outside of work, James is a family man who shares anecdotes about his children and their view of his career. He is interested in the psychology of success, posting about concepts like "neutral thinking" over positive thinking. He also actively promotes books and resources that help other business owners.

While at Forbes, he developed an award-winning branded content campaign for The Macallan spirits.

Personality Overview

Dynamic But Sincere

Consummate Professional

Decisive But Calm

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Podcast PR
His current company, Wonderfish, is centered on the "Podcast Power Circuit™, " a service he developed to secure high-impact podcast interviews for expert founders and business leaders.
Founder Visibility
He specializes in elevating the profiles of founders, a focus honed while leading PR for Sticker Mule's founder and creating campaigns for thought leaders at Forbes.
Content Strategy
Holds a Northwestern University certification in Content Strategy and built his career creating content-driven campaigns for brands like WeTransfer and The Macallan, winning industry awards.

Media Appearances

James has no verified media appearances

Work History

2-2024
Founder & Principal at Wonderfish
4-2024
First 10 Founders, Founding Member at UnlockTheROI
Guest Lecturer, Marketing at Drew University
7-2024 - 4-2025
Director of Public Relations at Sticker Mule
6-2019 - 2-2024
Executive Director, Integrated Marketing at Forbes

Education

BA from Loyola University Maryland
Bootcamp for Account Planners from Miami Ad School

More Information

Social Presence :

Prographics :

Exp : 8 Location : Cedar Grove, New Jersey, United States Job Level : Leadership Designation : Founder & Principal at Wonderfish
URL has been copied!

Insights For Selling To James

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from James

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can James take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And James

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.