James Cruikshank

Critic
DISC Type : C

Marketing Communications Manager at Slash

New York, New York, United States

Overview

James has no verified overview

Personality Overview

Objective Thinker

Precise

ROI Driven

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

James has no verified topics they care about

Media Appearances

James has no verified media appearances

Work History

5-2026
Marketing Communications Manager at Slash
10-2025 - 5-2026
Marketing Content Writer at Slash
6-2024 - 5-2025
Co-Founder & COO at Astakos Music
5-2023 - 7-2024
Research & Reporting Intern at Peter Greenberg Worldwide
6-2020 - 8-2020
Newsroom Intern at The Brunswick News

Education

8-2021 - 5-2025
Bachelor's of Arts from Duke University
8-2021 - 5-2025
Minor from Duke University Sanford School of Public Policy

More Information

Social Presence :

Prographics :

Exp : 2 Location : New York, New York, United States Job Level : Middle Designation : Marketing Communications Manager at Slash
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from James

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can James take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And James

Personality Compatibility


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