Marie McDaniel

Energizer
DISC Type : I

Director, Events and Experiential Marketing at GHX

Charlotte, North Carolina, United States

Overview

Marie McDaniel is a seasoned event strategist with over 20 years of experience, currently serving as the Director of Events and Experiential Marketing at GHX. Her expertise covers high-profile corporate events, complex logistics, and budget management. She earned her BA from Georgia Southern University.

Passionate about creating memorable experiences, Marie excels in dynamic environments and is dedicated to delivering extraordinary results through high-impact events. She thrives on orchestrating seamless programs that drive client satisfaction and brand visibility, a passion that has defined her career.

She is the founder of her own event consulting firm, EverVista Events, where she partners with corporations.

Personality Overview

Full Of Energy

Big Picture Person

Imaginative

They are people oriented, friendly and like creating new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Experiential Marketing
Her current role as Director at GHX is focused on creating high-impact brand experiences through strategic events.
Event Strategy
Specializes in comprehensive strategic planning, B2B vendor sourcing, and contract negotiation for major corporate conferences and meetings.
Complex Logistics
Manages intricate logistics and leads cross-functional teams to execute seamless, high-impact events for clients.

Media Appearances

GHX Opens Early Registration for Annual Summit and Nominations for GHXcellence Awards. Featured in PR Newswire

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2024 GHX Summit | Imprint Events Group. Featured in Imprint Events Group

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Work History

11-2025
Director, Events and Experiential Marketing at GHX
8-2024
Founder, Experience Creator at EverVista Events
9-2005 - 8-2024
Senior Director, Conference Services, Brand Experience, Industry Events at Premier Inc
12-2001 - 9-2005
Director, Conference Services at UNC Charlotte
11-2000 - 7-2001
Senior Account Manager at Woodruff and Associates Incentive Travel

Education

BA from Georgia Southern University

More Information

Social Presence :

Prographics :

Exp : 33 Location : Charlotte, North Carolina, United States Job Level : Mid-senior Designation : Director, Events and Experiential Marketing at GHX
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Insights For Selling To Marie

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marie is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Marie

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Marie move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Marie take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Marie

Personality Compatibility


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