James G.

Questioner
DISC Type : c

Co-founder + Partner at Goldlight Partners

United States

Overview

James Gentile is the Co-Founder and Partner at Goldlight Partners, specializing in building strategic partnerships across sports, media, and hospitality. His career began in investment banking and evolved into leading commercial strategy for the Visa Cash App RB Formula One team. He holds a specialized MBA in Supercars, Superbikes, and Motorsports from Bologna Business School.

Fueled by a self-described passion for motorsports, James has built a career around his interests. Outside of his professional life, he is dedicated to community impact, serving as an advisory board member for a non-profit in Modena, Italy, that mentors and provides job training for immigrant women in the restaurant industry.

His career pivot from finance to Formula One was driven by an "absolute obsession for automobiles & motorsports, " leading him to pursue his specialized MBA in Italy.

Personality Overview

Value Seeker

Cautious & Analytical

Systematic

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Formula One Business
He previously led commercial partnership development for a Formula One team and actively posts about the sport's regulations, brand strategies, and future direction.
Strategic Partnerships
His current role at Goldlight Partners and previous senior commercial positions are centered on building iconic, long-term partnerships in sports, media, and hospitality.
Entrepreneurial Ventures
His career reflects a strong entrepreneurial spirit, moving from investment banking to director roles at private equity-funded companies and co-founding his own advisory firm.

Media Appearances

James has no verified media appearances

Work History

2024
Co-founder + Partner at Goldlight Partners
2019 - 2024
Commercial Lead at Visa Cash App RB F1 Team
2017 - 2018
Operating Partner at Starbird
2014 - 2017
Managing Director at Superette
2012 - 2013
Director of Operations at Boloco

Education

Master of Business Administration - MBA from Bologna Business School
Bachelor of Business Administration - BBA from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 23 Location : United States Job Level : Leadership Designation : Co-founder + Partner at Goldlight Partners
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from James

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can James take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And James

Personality Compatibility


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