James LePage in

James LePage

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Core AI Co-Lead at WordPress
📍 New York, New York, United States

James LePage is the Director of Engineering for AI at Automattic, where he leads the AI strategy across platforms like WordPress and WooCommerce. A graduate of Syracuse University, he is a serial founder whose most recent AI startup, WPAI, was acquired by Automattic.

Outside of his primary role, James is passionate about fostering new ventures, serving as a mentor for early-stage companies at the Blackstone LaunchPad incubator. He is also an Eagle Scout, reflecting a long-standing commitment to leadership and community.

His AI company focused on WordPress creators was acquired by Automattic, where he now leads the very division his startup aimed to serve.

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Experience
5 Years
Current Role
Core AI Co-Lead
Job Level
Mid-senior
Location
New York, New York, United States
Personality Overview

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Priorities

Topics James cares about

AI in Publishing
Leads AI engineering for WordPress, WooCommerce, and Jetpack, aiming to reimagine publishing and democratize web creation with AI tools.
Open Source AI
As a co-lead for the Core AI team at WordPress, he is focused on coordinating AI projects within the open-source ecosystem.
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Career

Work history

5-2025
Core AI Co-Lead
WordPress
4-2025
Director of Engineering, AI
Automattic
12-2024 - 4-2025
Team Lead
Automattic
11-2022 - 12-2024
Founder
WPAI Inc
12-2021 - 5-2023
Co-Founder and Dir. Technology
ShareClub
In the press

Media appearances

AI is blooming in the WordPress ecosystem – James LePage, Director of Engineering, AI (Facebook video). Featured in Facebook (Cloudways)
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The future of the open web is still human – James LePage shares why writing publishing matters (Facebook post). Featured in Facebook (WordPress)
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Education
Bachelor of Science - BS
Syracuse University
Case Studies in Real Estate Development
NYU School of Professional Studies
Social presence
in
Behavioral profile

DISC profile (public)

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