James Massa in

James Massa

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Chief Revenue Officer at WhiteStar Communications, Inc.
📍 Fort Worth, Texas, United States

James is a dynamic executive with a rare blend of Fortune 50 and startup leadership experience, specializing in driving explosive revenue growth and executing turnarounds. He has managed a $500M P&L at Cisco and holds a Top Secret security clearance. People who have worked with him describe him as decisive, insightful, and having unmatched integrity.

Outside of his corporate roles, James has dedicated significant time to leadership positions within non-profit organizations, reflecting a passion for giving back. He was a Fellow at the C.S. Lewis Institute, indicating an interest in theology and philosophy, and actively supports his sons business ventures in family entertainment.

He is the author of a book on strategic partnerships titled "The Six Strand Weave."

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Experience
40 Years
Current Role
Chief Revenue Officer
Job Level
Leadership
Location
Fort Worth, Texas, United States
Personality Overview

How James shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics James cares about

Go-to-Market Strategy
Specializes in GTM and revenue generation, having launched a flagship product out of stealth mode and built a $6.5M sales funnel in 60 days at WhiteStar.
Agent-based AI
He recently posted about the advantages of Agent-based AI over Generative AI for business applications, showing a specific interest in emerging AI technologies.
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Career

Work history

3-2025 - 3-2026
Chief Revenue Officer
WhiteStar Communications, Inc.
2022 - 2024
Chief Executive Officer
NumbersUSA
2006
Founder & CEO
Loom LLC
2004 - 2007
CEO, COO, & SVP
Loom (Non-Profit consulting)
2003 - 2006
Executive & Chief Strategist, Global Government Solutions
Cisco Systems (Executive from $365M to $26B)
In the press

Media appearances

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Education
Bachelor of Arts - BA
Rollins College
Fellow
C.S. Lewis Institute
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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