James Poole in

James Poole

Trailblazer · DISC type DI
Managing Director at Project50
📍 Alderley Edge, England, United Kingdom

James is the Managing Director and Co-Founder of Project50, a consultancy that bridges the gap between strategy, commercial, and marketing. With an MBA from Alliance Manchester Business School, his career includes leadership roles at British Airways and American Express. Colleagues describe him as passionate, astute, and an inspirational leader.

Outside of his consulting work, James is a self-described "radio geek" with a deep passion for music, including bands like Oasis and LCD Soundsystem. He applies his professional skills to his community, serving as a Governor for Marketing & Development at Lady Barn House School.

Unique fact: During his time at Lancaster University, he was the Director of the student radio station.

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Experience
21 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
Alderley Edge, England, United Kingdom
Personality Overview

How James shows up

Assertive
Friendly But Fast
Charismatic

They are not against taking risks and can make tough decisions when required.
 A combination of speed and relationship gets the best response from them. They are charming and can persuade others to support their decisions.

Priorities

Topics James cares about

Commercial Marketing
His professional focus is on connecting commercial leadership with marketing strategy, ensuring growth decisions are executed effectively.
Growth Strategy
He co-founded Project50 to help C-suite leaders solve complex business challenges and make major decisions stick, focusing on practical execution over theory.
+5 more topics Login to view topics
Career

Work history

1-2025
Managing Director
Project50
11-2020 - 12-2021
Chief Marketing Officer (CMO) - Interim
Appreciate Group PLC
1-2019 - 5-2019
Chief Commercial Officer (CCO) - Interim
Jaja Finance
10-2018 - 12-2024
Co-Founder
Project50
4-2018 - 9-2018
Chief Marketing Officer
118118Money
In the press

Media appearances

Project50 appoints former Lloyds, THG and Mediacom digital pros. Featured in Prolific North
See now
Project50 appoints former Nike and John Lewis digital lead. Featured in Prolific North
+1 more appearances Login to view media
Education
9-2003 - 3-2005
MBA (Full-time) - Distinction
Alliance Manchester Business School
1993 - 1997
BBA Management (Hons)
Lancaster University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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