James is the Managing Director and Co-Founder of Project50, a consultancy that bridges the gap between strategy, commercial, and marketing. With an MBA from Alliance Manchester Business School, his career includes leadership roles at British Airways and American Express. Colleagues describe him as passionate, astute, and an inspirational leader.
Outside of his consulting work, James is a self-described "radio geek" with a deep passion for music, including bands like Oasis and LCD Soundsystem. He applies his professional skills to his community, serving as a Governor for Marketing & Development at Lady Barn House School.
Unique fact: During his time at Lancaster University, he was the Director of the student radio station.
Read the full overview →They are not against taking risks and can make tough decisions when required. A combination of speed and relationship gets the best response from them. They are charming and can persuade others to support their decisions.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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