James Samuel in

James Samuel

Energizer · DISC type I
Managing Director - Live Events at Clarion Events
📍 London Area, United Kingdom

James Samuel is the Managing Director of Live Events at Clarion Events, with over 25 years of experience leading major exhibitions for firms like UBM and Tarsus Group. He specializes in the defense and security sectors, driving strategic growth for international portfolios like DSEI. People who have worked with him describe him as creative and a great salesperson.

Outside of work, James is an avid sportsman, with a particular love for playing rugby, cricket, and darts. He is also a keen runner and enjoys spending time in his allotment growing vegetables when not busy with his childrens activities.

After 25 years of attending the Exhibition News awards, his team finally won, an achievement he described as a moment of pure satisfaction and massive pride.

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Experience
21 Years
Current Role
Managing Director - Live Events
Job Level
Mid-senior
Location
London Area, United Kingdom
Personality Overview

How James shows up

Believer
Imaginative
Big Picture Person

Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt.

Priorities

Topics James cares about

Defense & Security Events
As Managing Director, he leads Clarion's flagship defense and security portfolio, including DSEI UK and DSEI Japan, focusing on global growth and geopolitical relevance.
Rethinking Event Metrics
He is a featured speaker on the topic "Visitor numbers are no longer important, so stop lying," advocating for measuring engagement and lead quality over simple footfall.
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Career

Work history

11-2019
Managing Director - Live Events
Clarion Events
7-2018 - 11-2019
Portfolio Director - Tech
Blockchain Live
6-2015 - 1-2018
Events Portfolio Director
Tarsus Group PLC
7-2013 - 11-2013
Chapter President
MPI UK & Ireland
9-2012 - 1-2013
Group Event Manager
UBM
In the press

Media appearances

James Samuel – Clarion Events Profile (LeadQuest). Featured in LeadQuest
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Education
1997 - 2000
Education details unavailable
Brunel University of London
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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