James Zhao in

James Zhao

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Founder and Agent Builder at Unibound
📍 London, England, United Kingdom

James has a background transitioning from a technical role to leading sales and marketing, where he gained significant experience. He is focused on the practical application and implementation of new technologies, particularly AI agents, and understands the nuances of integrating them effectively into business operations.

Outside of his professional life, James is family-oriented and takes great pride in his younger brothers achievements, especially his early start in the tech world through coding and hackathons. He also enjoys traveling internationally with friends, as shown by a recent trip to Bucharest.

He once compiled life advice from his professional network to create a guide for his brothers 18th birthday.

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Experience
11 Years
Current Role
Founder and Agent Builder
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How James shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics James cares about

AI Implementation
He believes AI agents are often misunderstood and require a different implementation approach than traditional SaaS products to be effective.
Sales Leadership
Shared his experience of the steep learning curve when moving from a technical background to heading up sales and marketing.
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Career

Work history

2-2025
Founder and Agent Builder
Unibound
9-2016 - 12-2024
Co-Founder
Thought&Function
3-2016 - 2-2017
Web and Mobile Consultant
KPMG
2-2015 - 10-2015
Senior Software Developer
Barclays Investment Bank
10-2013 - 1-2015
Technology Consultant
KPMG
In the press

Media appearances

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Education
2007 - 2010
BEng
University of Warwick
2000 - 2007
Education details unavailable
The Latymer School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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