Jamie Irving in

Jamie Irving

Galvanizer · DISC type Id
SVP, Media, Insight & Effectiveness at Pentland Brands
📍 London Area, United Kingdom

Jamie Irving is a seasoned marketing leader with over 11 years of experience, currently serving as the SVP of Media, Insight & Effectiveness at Pentland Brands. He has a strong background in performance marketing, CRM, and managing large budgets, having held senior roles at Boden. People who have worked with him often describe him as creative, adaptable, and dedicated.

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Experience
7 Years
Current Role
SVP, Media, Insight & Effectiveness
Job Level
Leadership
Location
London Area, United Kingdom
Personality Overview

How Jamie shows up

Self-Assured
Socially Adept
Pragmatic

They like to keep things under control. They are charming and have the ability to align others behind their decisions. They respond better to a combination of speed and relationship.

Priorities

Topics Jamie cares about

Marketing Effectiveness
He focuses on moving from efficiency to effectiveness, using econometrics and behavioral science to measure profitability and impact across all marketing touchpoints, not just last-click attribution.
Direct-to-Consumer Strategy
A key part of his role involves supporting the direct-to-consumer (DTC) side of the business, ensuring media is used effectively to connect with and convert customers online.
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Career

Work history

8-2025
SVP, Media, Insight & Effectiveness
Pentland Brands
2-2024 - 9-2025
VP Digital Marketing and CRM
Pentland Brands
2-2023 - 2-2024
Global Performance Marketing and CRM Director
Boden
8-2022 - 2-2023
Global Head of Channel Marketing
Boden
3-2022 - 8-2022
Global Head Of Digital Marketing
Boden
In the press

Media appearances

Measurement, effectiveness and the future of planning – in conversation with Pentland Brands’ Jamie Irving. Featured in New Digital Age
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In conversation with Pentland Brands' Jamie Irving. Featured in Facebook
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Education
2007 - 2010
Education details unavailable
University of Nottingham
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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Ana Machado da Silva
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VP Digital Product, Pentland Brands
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iFIT
Unlock the full playbookSee exactly how to sell to Jamie. Free, 10 seconds.