Jamie Irving in

Jamie Irving

Login to view DISC.
SVP, Media, Insight & Effectiveness at Pentland Brands
📍 London Area, United Kingdom

Jamie Irving is a seasoned marketing leader with over 11 years of experience, currently serving as the SVP of Media, Insight & Effectiveness at Pentland Brands. He has a strong background in performance marketing, CRM, and managing large budgets, having held senior roles at Boden. People who have worked with him often describe him as creative, adaptable, and dedicated.

Read the full overview →
Experience
7 Years
Current Role
SVP, Media, Insight & Effectiveness
Job Level
Leadership
Location
London Area, United Kingdom
Personality Overview

How Jamie shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Jamie cares about

Marketing Effectiveness
He focuses on moving from efficiency to effectiveness, using econometrics and behavioral science to measure profitability and impact across all marketing touchpoints, not just last-click attribution.
Direct-to-Consumer Strategy
A key part of his role involves supporting the direct-to-consumer (DTC) side of the business, ensuring media is used effectively to connect with and convert customers online.
+5 more topics Login to view topics
Career

Work history

8-2025
SVP, Media, Insight & Effectiveness
Pentland Brands
2-2024 - 9-2025
VP Digital Marketing and CRM
Pentland Brands
2-2023 - 2-2024
Global Performance Marketing and CRM Director
Boden
8-2022 - 2-2023
Global Head of Channel Marketing
Boden
3-2022 - 8-2022
Global Head Of Digital Marketing
Boden
In the press

Media appearances

Measurement, effectiveness and the future of planning – in conversation with Pentland Brands’ Jamie Irving. Featured in New Digital Age
See now
In conversation with Pentland Brands' Jamie Irving. Featured in Facebook
+1 more appearances Login to view media
Education
2007 - 2010
Education details unavailable
University of Nottingham
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other Pentland Brands Employees

Explore more public profiles from related professionals.

Ana Machado da Silva
Ana Machado da Silva
VP Digital Product, Pentland Brands
Pentland Brands

More profiles

Discover additional public profiles from our index.

Ryan Harper
Ryan Harper
Director
EquiLend
RM
Ryan McGinnis
Corporate Remarketing Manager Senior
Enterprise Truck Rental
 Ryan Howard
Ryan Howard
President
Chicago Vegan Foods
 Ryan Humpherys
Ryan Humpherys
Head of Post Production - Marketing
iFIT
Unlock the full playbookSee exactly how to sell to Jamie. Free, 10 seconds.